The $4.95 I spent on a one month trial of Affiliate Elite is giving me the keywords my potential competition is using and the clicks per day, on specific ads, cost per click and more which is great. What blew my mind was how many ads DO NOT do proper targeting.

In organic SEO, you get the most traffic by targeting the long tail keyword phrases that have less than 100,000 competing websites. The reasoning for this is that it takes a lot of time and work to push a site past large numbers of competitors to reach the first two pages of results.