McCoy and Associates

Reputation Marketing

Reputation marketing is a combination of multiple parts and it’s the foundation upon which you should build your online business presence and is the fuel that will help generate 80% of your online leads. Reputation monitoring and reputation management are just two of the parts to see the whole system, Learn more



Video Marketing

Video marketing is becoming more important with each passing day because more of your customers are getting all other information from video sites such as YouTube and Facebook. It’s estimated that 80% of all content will be consumed by video by the year 2017. One type of video converts really well and you can see a sample by clicking this link


Search Engine Optimization

Search engine optimization (SEO) for local business is becoming more important because the quality of your website and where it ranks are ranking factors that Google uses to determine where every place your site in the search results in the ultimate goal is to get your local business listed in the first position of the 3 pack for your niche. To see what else you need, Learn more


Sustainable Business Success Requires 4 Things


business successTo achieve & maintain business success or success in any area of your life, you must have 4 specific elements in place & they must be done in a specific order.

The 4 things you must have and the order you need them are:

  1. The WHY You Want Something
  2. Clear Vision (goal(s))
  3. Business Plan (Blueprint)
  4. Consistent Action

Without these four elements, success cannot be planned or sustained.


The WHY is your underlying motivation for doing something and money is never the WHY. You need to look within yourself to discover your WHY. It could be almost anything and it varies from person to person and in some cases, your current circumstances help you find the right WHY at that point in time. A few Why’s for others are:

  • To spend more time with their family and less working.
  • To be able to travel where they want when they want.
  • To save face by preventing foreclosure, bankruptcy and everything associated with financial ruin.
  • To have more time to volunteer in the community or within their church.
  • To have more time for the hobbies and other leisure activities they love.

Your heart’s desire is a very strong guide and motivator. If you work with it, you will find a way to go over, under, around or through any obstacle you encounter. If you try to achieve something that does not mesh with your core values and desires, you will, unconsciously, find a way to sabotage your efforts so success is not reached.

Clear Vision

Once you know WHY you want something, you need to clearly visualize exactly what you want and when you want it. For example:

If you want a house, visualize how it will look on the outside, get a clear mental picture and either an artist’s drawing or a photograph of one very similar to your dream home. Get the blueprints on paper or at least a rough draft you created. Try to picture how each room of the house will look, feel and smell once you’ve moved in.

The more clearly you can picture everything about your desired object, the easier it will be for you to accept it as your reality even before you are physically in that reality. Visualizing what you desire the most is an extremely powerful motivational force that will make your business success or success in other areas of your life much easier to achieve and sustain because you understand the WHY that resides in the core of your being.

Your Business Success Plan

Knowing why you want something and visualizing it so clearly you can sense almost everything about it is important. But the visualization is nothing more than a dream until you actually create a plan that you can work to make your desire your reality.

Your plan, when written out on paper, tells your whole being you seriously want what you visualized to the point it is part of your internal reality. This written plan is viewed as the road map your inner being can help you follow to achieve your goals.

The physical act of writing out your plan helps cement it into your brain in a way your subconscious can connect with it that cannot be duplicated by pixels on a computer screen.

Consistent Action

By creating a daily work schedule and consistently working that schedule, you are telling everyone you know, your inner self and the universe that this goal is important enough to get some of your time each day. This positive commitment puts you in harmony with your inner being and this reduces stress, increases focus and increases your chances of reaching your goals and achieving sustainable business success.

9 comments on “Sustainable Business Success Requires 4 Things

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Rose Camoro on March 5, 2012 4:32 am

Profit is a big motivation for a dreamer. One should remember that success is accompanied by hardships. Stay focused and don’t stray. Follow the above stated things and success will come.

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Michelle on August 10, 2012 12:51 am

Admiring the dedication you put into your blog and detailed information you offer.
It’s awesome to come across a blog every once in a while that isn’t the same out of date rehashed material.

Fantastic read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

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Jerry McCoy on August 11, 2012 3:33 pm

Thanks Michelle. Come back again.

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Verona on March 6, 2013 11:33 am

I’m curious to find out what blog system you are using? I’m experiencing some small security
issues with my latest site and I would like to find something more secure.
Do you have any recommendations?

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Jerry McCoy on March 8, 2013 3:25 pm

I use WordPress to power my sites but it isn’t completely secure right out of the box. Like all scripts, you must add security and constantly install updates and monitor it.

Security starts with the security measures on your computer then with the strength of the username/password combos you use on each site.

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Emory on May 2, 2013 2:19 pm

Admiring the time and effort you put into your blog and in depth information you provide.
It’s nice to come across a blog every once in a while that isn’t the same old rehashed
material. Excellent read! I’ve saved your site and I’m including
your RSS feeds to my Google account.

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Florida on May 24, 2013 9:21 am

Great blog you’ve got here.. It’s hard to find good quality writing like yours these days. I truly appreciate people like you! Take care!!

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Stephan on May 31, 2013 8:53 am

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Your web site provided us with valuable info to work on.
You’ve done a formidable job and our entire community will be grateful to you.

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Rachel on July 5, 2013 11:05 pm

This is really fascinating, You’re a very professional blogger. I have joined your feed and look ahead to looking for more of your magnificent post. Additionally, I’ve shared your website in my social networks

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