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Established Businesses Have an Advantage Online |
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Written by Jerry (Daryl) McCoy
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Established offline businesses
have a small but definite advantage online IF they take the time to learn how
to capitalize on it BEFORE creating a web presence.
There are several reasons this
advantage exists and a few of them are:
- An
established customer base
- Physical
products.
- A
location that can be visited.
- Credibility
because of the physical location.
- A
phone listing in the yellow pages.
All of these help the consumer
feel safe because they KNOW where to find the merchant's business and how to
reach them. To capitalize on this advantage, a business person needs to
understand the World Wide Web is a source of information and it is also
becoming a communication tool.
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Get Indexed in Google Faster |
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Written by Jerry (Daryl) McCoy
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Static Websites aren't indexed as
fast as blogs but I usually get them indexed in 5-7 days by doing the following
for both types of sites:
Create at least a 5 page site.
The home page, privacy policy, disclaimer and a visitor sitemap can be 4 of
them. Create an XML sitemap and submit it to Google through Webmaster Tools. http://www.google.com/sitemaps. you
will need to verify you are the site owner by adding a meta tag or an HTML file
with information Google provides.
Visit https://siteexplorer.search.yahoo.com/
to add your XML sitemap to Yahoo. You'll need to verify there too. Note: Yahoo seldom indexes fast.
Google likes to find your site by
following links from other sites. To help them find my sites, I do the
following:
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