You cannot be an expert in every traffic generation method available to
you for your website. Concentrate first on the method that fits your style.
Once you've mastered that method,
it's time to start adding additional methods one at a time until you are
receiving visitors from multiple sources. Failure to follow this strategy may
result in less than an ideal traffic flow.
Search Engine Optimization
Search engine optimization is
good for the basics and your efforts, when done correctly, will deliver highly
targeted traffic. This traffic generation method can be time consuming and it
may take months to receive a decent volume. This method is my favorite because
knowing basic SEO practices helps me improve almost every other method I use to
get targeted visitors to my website.
Article Writing
Article writing is my preferred
method of website promotion in addition to search engine optimization. The
reasons I like this method are:
- I get to share the knowledge of my subject in each article
which helps show my expertise.
- Each article brands my name which increases my web
presence and credibility in my field.
- Each article gives me the opportunity to get 2-3
hyperlinks pointing to my site with anchor text I choose. These links help
improve my ranking in the search engines
- Each article gets indexed by the search engines so it
receives free traffic my website may not have received. Well written
articles are often indexed higher than pages on your own website when they
have been search engine optimized and bookmarked on some of the social
bookmarking sites so they have inbound links.
Pay-Per-Click Advertising
Pay-per-click gets you targeted
traffic much faster IF your budget has room for the expense. This traffic
generation method can be VERY expensive if you don't know what you are doing,
don't track your advertising and are willing to pay for traffic on an ongoing
basis. The traffic from this method will cease once you stop paying.
Summary
There are many more ways of
getting visitors to your website and some are free while others require a cash
or time expenditure. I've covered several of them in other articles on this
site but the three listed above seem to be the most popular outside of email
marketing and social bookmarking. You should never rely on just one method of traffic generation.
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