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Your business and the search
engines should have a symbiotic relationship because you need each other to
survive. Work together and you both profit.
The reality is that you need them
more than they need you because of the sheer number of websites there are
online
Search Engines
Search engines were created to
help people find the information they seek. Their goal is to accomplish by
indexing the websites on the internet and placing them into categories that can
be quickly searched. The results returned when someone types in the words or
phrases they think will bring the sites they are seeking are the bread and
butter for both your site and the search engine.
These words and phrases are known
as keywords for a reason. They ARE the key to your traffic from the search
engines and they are vital to the advertising the search engines sell.
Your Business
You create a website for your
business so you can show your visitors your wares, make initial contact or
start building a relationship with them.
If you've followed the basic
search engine optimization techniques on creating your website and its content,
you will have each page of your site focused on one specific keyword or keyword
phrase. This tight focus makes it easier for the search engines to correctly
index your page and place it in the most appropriate category.
Your visitors benefit from this
compartmentalization as well because they will see content that is more tightly
focused. If you have multiple pages that have similar content, linking them to
the related pages helps your visitors AND the search engines find this related
information.
Conclusion
The more you structure your
website like the search engines need them and optimize the individual pages the
better each page will do at getting positioned correctly in the search engine
results.
Your business, search engines and
the searchers are more intertwined than many realize and its time business
owners, copy writers, webmasters and web designers started to get back to
basics and build sites that deliver what the searcher and search engines need
in a format they can understand and use effectively.
