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Ben Hart's Marketing Blog
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For 21st Century Marketers
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The #1 Secret of My Online Business Success
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The #1 Mistake by Writers of Sales Letters
Facts, reasons, logical arguments, fascinating details and a great story all help you sell.
The fastest way to guarantee your letter is thrown in the trash is to use the typical empty hype-words amateur writers use all the time in their sales letters.
You know these words well — words like ?amazing,? ?incredible, ?awesome,? the ?best [...]
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?Internet Marketing Workshop for Newbies?
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Why I love Google AdWords
I?m having a lot of fun with Google Adwords, an incredibly powerful engine for generating leads and testing messages and themes. And it does not require a lot of money if you proceed cautiously and correctly.
I?ve become a bit of a Google AdWords junky.
I?ll summarize how it works. You?ll have to try it [...]
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Marketing is not selling
Marketing is not sales.
Sales is an element of marketing. But if your marketing is done right, you should never need to make another sales call again. You?ll just be taking in orders and shipping product. Or you?ll just be accepting the jobs you want to do. No more scrambling for work. No more wondering how [...]
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