A WordPress powered website is your storefront just as much as a window is the front of an offline store. The front window is widely acknowledged to be a marketing tool.
With WordPress, you can add banners to many areas, you can add text ads in multiple areas and you can promote within the content too.
You can easily add audio, video and images to any post or page.
The WordPress platform is extremely flexible, is constantly being updated in can be customized to do just about anything that you want to accomplish with a website.
As a marketing tool, WordPress is extremely flexible, very powerful and it is easy to use want you master the basics.
The WordPress platform has a lot of plugins available for customization without you needing to know how to code. You can gather stats on your visitors and see which advertising method is performing best. You can set it up so that ads for the same products that are located in different areas of your website are tracked separately so that you know exactly where the click originated.
With the right WordPress plugins, you can:
- Create a membership site
- Sell both digital and physical products from your own E-commerce store.
- Display Adsense style ads.
- Display Amazon Products.
- Display Ebay Products.
- Display an image gallery.
- And much, much more.
Besides the flexibility that plugins give you, WordPress is very easy to make search engine friendly. A search engine optimized blog is loved by all of the major search engines.
The reason this platform is low by the search engines is that it is designed to be easy to update with new content and people use search engines to find solutions to their problems.
New WordPress Plugin offers plugin reviews; quality WordPress themes and tips that will help you turn your WordPress blog into a marketing tool that will help you achieve your goals.
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Is WordPress A Marketing Tool?