Marketing during the holidays is always a challenge. Are you a marketer that forges ahead with your marketing or do you write this season off?
The holiday season is a time when most people are thinking about family, food, fellowship and festivities.
Making money with income opportunities takes a backseat to buying gifts for coworkers, friends and family.
Many experienced marketers will have their business opportunities set up so that the promotion for these businesses will continue for the next two months with minimal guidance or input.
This means they have banner advertising in place, they have planned traffic purchases, they may have marketing videos that have been made and are ready to publish and they may have a series of blog posts that are ready to publish. This is just a few of the many ways that they can free up time and still continue to market.
While their primary businesses are being promoted on autopilot, they can focus on marketing CPA offers or products that do well during the holiday season.
Some of the seasoned marketers have blogs or websites that are seasonal in nature. The sites are maintained from year to year even though they are actively promoted only during the holiday season.
The marketer that knows what they’re doing can take the seasonal sites and make enough money with them in just a few months to cover the overhead for their business for the next 3 to 6 months if not more.
If you have read very many of my posts, you will know that success is planned.
Part of that planning includes tracking your results for each campaign as well as watching the trends of what happens during each season. The prime season for marketing online is when people spend more time indoors immense other computers. In the United States, this is from September through May. There are always slowdowns from the 1st of November through the middle of January.
Once you know this and plan for it, you can look for ways to take advantage of it.
Successful business owners are adaptable, opportunistic, organized and willing to act as the situation and market dictates. Isn’t it time you got your business organized, automated where possible and planned out so you can have a profitable holiday marketing season in addition to enjoying the fun in festivities with your loved ones?
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