Custom Facebook Page Or Website – Which Should You Have?
You know you need a web presence to brand yourself and your business but your budget doesn’t have room for both a custom Facebook page and a website on your domain. Which is best?
Custom Facebook Page
A custom Facebook page doesn’t require much, if any, money IF you are a do it yourself type person that can put up graphics, create nice looking HTML pages and only need a single custom page within a Facebook application tab.
If, however, you are going to use your custom Facebook page as your primary presence, you will probably need multiple pages that are pulled into Facebook using an iframe app. This means having a self-hosted blog that’s using a custom theme that’s narrow enough to fit in the spaced allowed or paging an app provider in Facebook a fee to host it for you.
Your budget, technical skill set and goals should all play a role in your decision. If you choose an app provider from within Facebook, you will lose everything you’ve built up using their technology if you decide they no longer fit your needs.
A self-hosted blog dedicated to your custom Facebook page may cost a little more up front and it will probably have a higher learning curve but it is an asset you own and control. If you don’t have the skill or desire to set it up yourself, companies like Socialmediats will lease you custom Facebook page blogs that give you the flexibility you want and need. As long as want you want to do complies with Facebook’s TOS, you can do within Facebook almost everything you can do with a WordPress powered website.
WordPress Powered Website
WordPress is so powerful and so flexible that it powers almost 15% of the web. A self-hosted WordPress powered website gives you the ability to do many things. A few of them are:
- Brand you or your business.
- Lead generation
- Create sales pages
- Membership site
- Generate QR codes
- Provide information by text, video, audio or a combination of them
- Easily change the entire look of your site without messing with the content
- Make your site search engine friendly
- Add a simple iframe Facebook page to your WordPress site
- Make your WordPress powered site mobile friendly
There are so many things you can do with a WordPress powered site without the need to hire a programmer that a complex static website just doesn’t make sense for most cases any more.
Novice webmasters using WordPress can usually put up a professional looking site in a day or less. The site they put up may not be fully optimized for SEO, speed and security but it will be functional and they can learn how to improve the site or hire someone to set up the optimized site for them then they just need to add content, promote it and do the needed maintenance.
Your business goals, plan and budget will help you decide whether you should start with a custom Facebook page or a self-hosted WordPress powered website. I think you will eventually discover that you will want or need both a custom Facebook page and your own website. Claim a free membership at New WordPress Plugin to learn more about WordPress .
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