Are You Capitalizing On Peoples Trends?
Trends happen and you can reap the rewards from them. Your customers and prospects like routines and you will prosper by being in the right place at the right time.
Google Insights And Trends
Google Insights for Search is a great tool to use to try to figure out what is hot now and what might be hot in the near future in the Google search engine. Bing mirrors Google search patterns once in a while but not always and YouTube searches sometimes vary from the primary search engine.
The great thing about Google Insights is you can type in a search term to see how it fared over a period of time. This historical data tells you whether or not to let you work at certain times of the year war is very popular. If there are certain major dance that happens to rocket to react I8 S you the data Google will tell you what tools and it’s working when a cat desk is bear in that on helping you determined when your marketing is actively searching for what your cell.
In addition to getting the historical data, Google will sometimes tell you what related keywords are going to be hot in the near future.
You can also take this historical data and drill down to see what keywords were being searched for in specific countries or regions during that time frame that you set when you started your search in Google Insights.
You know the weight loss is popular at certain times a year. Do you think it would help your business if you knew that the term ‘fast fat loss’ was going to be hottest in January in Australia?
If you could target your product for specific keywords to specific areas or countries at the time those buyers are seeking the solution you offer, do you think selling would be easier?
People tend to buy certain things at certain times of the year and you can profit big time if you know your market and understand their wants, needs and desires. Their buying trends generally follow the search trends that are recorded over several months or years.
Watch the offline stores and you’ll see recurring sales themes that start to emerge about 6 weeks before Valentine’s Day, St. Patrick’s Day, Memorial Day, Independence Day, Halloween, Thanksgiving Christmas and New Year’s Day.
There is almost always an explosion of new videos that are related to each theme prior to the event and on the day of the event. If you can add a marketing video to the plethora of stuff being uploaded for the upcoming holiday, you have a chance of having a higher view count and more visits to your site than you would if you tried to buck the trends.
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