Are RSS Feeds, Social Buttons & Blogs Useless For Small Businesses?
Do you believe that RSS Feeds, social buttons & blogs useless for small businesses? One marketer is teaching they are. Read below and decide for yourself.
RSS stands for really simple syndication. It isn’t understood by many and it is under-utilized by many online businesses and most offline businesses.
Most blogs and CMS’s have at least one RSS Feed built in so your visitors can receive notifications when content gets updated.
You don’t know when people subscribe or unsubscribe from your RSS Feed unless you’re using an RSS Feed management program like Feedburner.
Google thinks RSS Feeds are important enough they paid about $100 million to buy Feedburner in 2007.
This purchase gives Google the ability to more accurately see how many RSS subscribers a site has. Each RSS subscriber you have is viewed as a vote that the content of your site is good and that social proof is counted in the ranking algorithm.
Google has also made AdSense available for RSS Feeds.
Do you think Google would spend that kind of money on something that is thought of as useless?
I and other marketers submit our RSS Feeds to RSS Feed Aggregators to get targeted traffic and backlinks from these authority sites and we see that as a very useful use of RSS Feeds.
Webmasters that are interested in receiving free targeted traffic from the search engines add social buttons to their websites so visitors can add a bookmark to their favorite bookmark site or social network.
If you provide quality content and ASK your visitors to share it with their friends, many will.
Every tweet, like, plus one or bookmark you get adds social proof the content is valuable to your visitors. Search engines are now paying attention to this social proof and using it in determining your placement in the search engine results.
In addition to traffic from the search engines, sites like Pinterest, Twitter, Facebook and Linkedin can be great sources of targeted traffic to a shared post.
If you aren’t interested in passively attracting free targeted traffic while allowing visitors to give their vote of approval on your content, you don’t need social buttons.
Small Businesses Don’t Need Blogs
His statement was small businesses don’t need blogs because they don’t use them anyway.
I agree that most small businesses don’t need blogs. They need content management systems.
Many CMS’s, including WordPress, have the ability to blog built in along with many other features and flexibility.
While it’s true that many business owners won’t use the blogging functionality of their CMS on a regular basis some will.
Others will learn to create categories so they can easily place their published white papers, press releases and newsletters on their website without hiring someone to do it for them.
A WordPress powered website gives a small business owner the ability to look extremely professional without having a full time programmer, webmaster or staff unless they choose to hire someone to back up and update the script for them.
Small business owners can compete with the big boys by being smart about their website, by using social media effectively and by getting as much social proof as they can about their products and services. This means using content management systems to do most of the heavy work for you. They help simplify the tech stuff while greatly expanding the potential for the site.
WordPress started out as a blog but it has evolved into an extremely powerful CMS that powers about 17% of all websites online even though many still think of it as a blogging platform.
Some marketers may believe that RSS Feeds are useless; they may believe social buttons are irrelevant and they may believe blogs are a waste of time for small businesses but the facts as I read them tell me the exact opposite is true.
Leave your uses for RSS Feeds, social buttons and WordPress powered websites below and share this with your friends.
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