Is Google Places An Asset For Your Business?
Google Places pages have been generated automatically by Google but less than half of them have been claimed by the business owners. Of the Places pages that have been claimed, only a small percentage of them have been SEO optimized. If your business hasn’t claimed your page and optimized it, you are losing customers to competitors that are optimized.
Google Places Pages
Google Places pages are extremely hot right now and they are going to remain hot for the foreseeable future. A few of the reasons they are so hot are:
- 60% of all searches currently being done on Google currently include a local modifier and that percentage will only increase as the number of mobile devices grows.
- Google Places pages are the first thing shown in the Google results below the paid ads regardless of whether the search is done from a mobile device or a desktop computer.
- You can place 10 images on your Places page.
- You can place 5 videos on your Places page.
- You can place up to 5 offers on your Places page.
- Customers can leave reviews on your Places page.
Reviews left by your customers are so important to Google that approximately one third of the Google Places page is made available for customer reviews.
Having one page with facts about your business, videos, images and offers to entice your prospects and social proof delivered by customers can be a HUGE business asset. This asset becomes even more powerful when you give Google and your prospects what they want and expect to see.
Your Places page can be optimized only so much. You also need to have an optimized website, YouTube videos that are optimized, citations, local directory listings and a plan to monitor all of these while adding new content in multiple places on a schedule.
No business owner can be an expert at everything so you must know when you need help to manage parts of your business for you. SEO, social media marketing, mobile marketing, website content and Google Places are all pieces in a complete online marketing strategy.
If one of the pieces is weak, the whole strategy may be less effective. Right now, many local and some national businesses are either unaware of the importance of a well optimized and maintained Google Places and citation network or they are too afraid to commit to a long term plan that could generate a much better ROI than traditional marketing methods.
Grab your free (no optin required) report titled Google Places for Local Businesses.
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