Does Your Business Have A Marketing Strategy Or Just Tactics?

 

marketing strategyDo you have a business marketing strategy in place or do you grab onto every new tactic you see hoping it’s the promised easy button and do you know the difference?

www.dictionary.com defines strat·e·gy   [strat-i-jee] noun, plural strat·e·gies.

1. Also, strategics. the science or art of combining and employing the means of war in planning and directing large military movements and operations.

2. the use or an instance of using this science or art.

3. skillful use of a stratagem: The salesperson’s strategy was to seem always to agree with the customer.

4. a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result: a strategy for getting ahead in the world.

www.dictionary.com defines tac·tic   [tak-tik] noun

1. tactics ( def. 1 ) .

2. a system or a detail of tactics.

3. a plan, procedure, or expedient for promoting a desired end or result.

A strategy may incorporate multiple tactics working together or separately to help you reach your goals but a tactic is usually used to achieve a result using a single method.

Some common marketing tactics are:

  • Email marketing
  • Direct response marketing
  • Article marketing
  • Forum marketing
  • Social media marketing
    • Video marketing
    • Facebook
    • Twitter
    • LinkedIn
    • Search engine marketing
      • SEO
      • PPC
      • Google+ Local

Each of these tactics can be effective by themselves but they become much more powerful when they are strategically placed in a marketing strategy. The strategy defines what role each tactic plays in the marketing plan, when it will be used, how it will be used and the measurable objective that is desired.

Too many marketers believe in using one tactic exclusively or almost exclusively. This thinking can cost them their business if their tactic is rendered less effective or vanishes completely.

In the early years of the Internet, search engine optimization (SEO) consisted of 3 components which were; site content, on site optimization and off site optimization. As webmasters and SEO companies figured out the search engine algorithms and started gaming the system to get better placement in the results, changes were made to give more importance to a different element within the three components.

The latest change has made on site content and optimization more important than inbound links BUT social signals are now included as ranking factors.

This means your RSS Feed subscribers, the social bookmarks, comments on site, pingbacks, tweets, posts mentioning you on Facebook, etc. all play a role in how well your site does in the search engine results.

SEO MUST include social components now and this includes image sharing as well as video marketing on top of what you normally think of as social media marketing.

Google and Bing are forcing you to treat your customers as the real people they are. Your business must learn to actively communicate with them to get reviews, find out what they want or need and to discover what they like or dislike about your business.

By actively engaging your customers and prospects in real conversations, you have the opportunity to adapt to fulfill their needs and make more money.

You do NOT have the time, desire or expertise to do all of these by yourself. A team is usually required to cover every aspect of a good marketing strategy which leaves you free to build your business and do what you’re best at.

Submit a support ticket at my Help Desk and we’ll be happy to schedule a meeting to help you create a marketing strategy for your business.

Does Your Business Have A Marketing Strategy Or Just Tactics?
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