Are You Overlooking A Valuable Marketing Asset?
Many local businesses and some online businesses have a business asset they seldom manage, under value or fail to use as the marketing asset it is. Are you one of them?
Many small businesses aren’t aware of what their customers are saying about them online and some of them don’t even think about their reputation until it starts to adversely affect their business.
Other business owners know their reputation is important offline because it helps promote word of mouth referrals but they know nothing about managing their reputation online.
Reputation management HAS to start within your business.
You and your employees need to have a 5 star mindset so your customers receive the 5 star experience they WANT to brag about to their friends and family.
There are many places online where customers can leave reviews and that number is increasing daily. Some of the more popular and visible review places are:
- Google+ Local pages
- Bing Local
- Yahoo Local
- Angie’s List
- And Many, Many More
That doesn’t include Facebook, Twitter and LinkedIn or any of the blogs your customers and their friends might have.
You cannot remove a review once it has been posted online but you can start managing reviews by knowing what’s posted where and then getting enough GOOD reviews from happy customers to push the negative reviews back to the second or third page of results.
To accomplish this, you will usually need the help from a professional online marketer that knows how to correctly add legitimate reviews from your customers so they help you where you need it most.
You have a business to run, customers to make happy and reviews to collect. Let a professional help you get the most out of them so you can keep your 5 star reputation and then use it as a marketing tool to build your business.
A 5 star reputation is a valuable business and marketing asset that can be used to attract more paying customers. If you don’t have a 5 star reputation mindset among your employees you need to create it ASAP and you also need a system put in place to regularly collect raving reviews from happy customers.
On top of that, you need a reputation marketing plan that seriously kicks your competition where it hurts.
The first step is to see what reviews exist online for your local business. Click here to run a reputation report for your local business. After you run the report, call the number on the page and let’s talk about reputation marketing.
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