Is Hiring In-House Staff For Social Media And SEO A Wise Business Decision?
You regularly face staffing decisions in your business and deciding whether to hire social media and SEO people to work in-house is one more companies are facing.
The two primary reasons I hear for wanting the people on your payroll are control and cost savings. Are you really saving money by having these people on your payroll?
With in-house staff, you have:
- Workmen’s compensation
- Vacation pay
- Sick leave
- Maternity leave
On top of that, you will need to pay your employee to keep up on the trends in social media and SEO so their skills remain current.
If you hire someone to do your social media marketing and they know nothing about SEO and how social media and SEO can complement each other, you are reducing the effectiveness of their efforts.
Many SEO people know very little about how to effectively use social media to increase the effectiveness of their efforts and quite a few are still practicing techniques that quit being very effective a year or more back.
Consultants vs Service Providers
Service providers are independent contractors that offer one or more services. Some of these may be:
* Custom Facebook pages
* Custom Twitter backgrounds
* Custom YouTube Channels
* Mobile websites
* Google+ Local
* Web design
* Local or global SEO
* Social media marketing
Some of these people are very good within a certain area of expertise but when you ask about help in an area they don’t know about, they may sell you the service then completely outsource it. The problem with this approach is they don’t know enough about the service or the industry trends to know whether the work is going to help or hurt your business in the long run.
Almost every consultant will outsource some part of a project because it’s more effective than hiring staff BUT good marketing consultants KNOW their business and know the trends.
If a marketing consultant fails to stay ahead of the current trend, their customers will suffer which means their business will suffer.
A quality marketing consultant will work with you to develop a comprehensive online marketing strategy that fits your goals and budget. They will try to steer you away from a path they know won’t be very effective and they may offer alternatives that are more likely to have a better ROI.
Most in-house staff will blindly follow orders to continue receiving a paycheck even IF they know what is being asked of them is not the best solution. Unfortunately, too many employees don’t have the skill set to even know that web design, web content, SEO, video promotion, press releases and social media need to be coordinated to be effective.
Call socialmediats at (813) 907-7737 and Christine will be happy to schedule a meeting to discuss your needs.
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