Search engine marketing or advertising should be part of your marketing campaign. Almost every site I’ve seen approached search engine optimization (SEO) after the site was designed and the content written.
Everything I’ve learned about SEO and the evolutions of the search engines over the last few years leads me to believe you need to think along the following lines to maximize your SEO:
Identify your target market as tightly as possible. By figuring out who your market is and the words and phrases they are using to find what you are selling, you will know exactly what words and phrases you need to target in your content.
Focus each page of your site on one keyword phrase. Let’s say you’ve determined your target market is looking for remedies. They might use keywords like:
All natural acne remedies
Home remedies for acne
All natural arthritis cures
Natural home remedy to cure diabetes
As you can see from these examples, the searcher knows exactly what they are seeking because the search phrase is very specific.
The content you write for your web pages would address only one of these phrases per page. If you are writing about an ‘all natural acne remedy’, that’s the only thing that should be written about on that page.
Do not repeatedly stuff the content with that phrase. Use it as part of the page title, if you can, with header tags instead of just a larger font.
If you can, use short paragraphs and break the content into sections that also use header tags. These section titles will contain a variation or part of the keyword phrase for the main phrase on that page.
Keep the page’s the content flowing naturally and use synonyms or other words and phrases that show you know what you are talking about.
People are getting very good at quickly spotting bad content and search engines are getting much better at spotting sites that were designed just to attract them for visitors that will click away on affiliate links that the webmaster has placed there just for that purpose.
Making money from your website is a goal of many webmasters but if you want your site to be attractive to both real visitors and the search engines for an extended period of time, design it so both recognize the value of the content you provide.
Last 5 posts in Search Engine Marketing (SEM/SEO)
- How To Win In Local Search - August 12th, 2017
- Is Your Business Content Ready For Search in 2017? - January 14th, 2017
- 7 Questions You Need To Ask An SEO Firm Before Hiring Them - January 7th, 2017
- What Type Of SEO Should A Local Business Use? - July 2nd, 2016
- An SEO Strategy That Works For DIYers Part 2 - March 26th, 2016