Is Your Marketing Less Effective Than It Could Be?

A successful marketing campaign depends on multiple factors. Get one thing wrong and a winning ad campaign could become less effective or a loser. Some of the components in your campaign may be:

  • The Advertisement You Use
  • Your Website
  • Your Facebook Business Page
  • You Landing Page
  • Your Sales Page
  • Your Follow-up Messages
  • Your Sales Funnel
  • The Product Or Service Itself
  • Customer Service

Each piece mentioned above is important by itself and there are individual elements within each of them that can make or break that particular piece and sometimes the entire promotion.

One thing that’s rarely talked about or is only hinted at is the fact that people are more likely to know, like and trust over an unknown vendor.

Written testimonials on websites and sales pages aren’t nearly as effective as they used to be because consumers in many niches because they are too easy to fake.

Video testimonials where the person states who they are, where they’re from, how the benefitted from the product or service and why they are recommending it to others are more real and powerful because they are harder to fake.

For local businesses, customer reviews on sites like Google+ Local, Angie’s List, Insider Pages, Yelp, Bing Business Portal, Yahoo Local and hundreds of other review sites the business owner are an invaluable asset.

These independent customer reviews can become an invaluable marketing tool if you’ve developed a 5 star culture within your business that encourages your customers to leave 5 star reviews about your business at their favorite review site.

You may or may not realize it but your business is only one negative review away from a bad reputation.

Your online reputation is created by honest customer reviews and these customer reviews are trusted more than your advertisement, website testimonials and every other aspect of your sales funnel.

If your business doesn’t have a 5 star reputation your prospective customers can easily find and read, your marketing campaigns will have lower conversion rates than they could have with a superior reputation. to see if you have a negative reputation or a good one.

Is Your Marketing Less Effective Than It Could Be?

Leave a Reply

Your email address will not be published. Required fields are marked *