If You Want More Customers, You Need…
If you want more customers, you need to know who your ideal customer is, what they need and how you can position yourself in front of them.
You Need To Know Your Ideal Customer
When you take the time to identify your identify your ideal customer, you will have identified the type of customer you want to attract.
For Example: My ideal customer is an independent business owner that knows money must be spent to make money. This person knows their expertise is building their business so they are looking for me to do their online marketing for them since that’s my area of expertise. This business owner is usually between the age of 35-50 and they are extremely proud of what they do.
The more you can identify exactly who your ideal client is right down to their age, race, sex and needs or desires the easier it will be for you to target the clients you wish to attract with each piece of content you create.
Every one of your advertising messages can target this group with laser like precision.
You Need To Know The Needs Of Your Ideal Customer
Once you’ve clearly identified the wants or needs of your ideal customer, you can place the exact product or service they are seeking in front of them.
Observe your favorite customer, if you have one, and engage them in conversation to find out what motivates them. By listening twice as much as you talk, you will probably discover the answer on exactly how to sell them what they want.
People love to talk about themselves and their problems. Ask them the right questions and they will tell you exactly how to sell to them.
You Need To That Knowledge Is Power
After you’ve let them tell you about their pain, wants or desires, you will have the path you need to get past their guard wall and into their wallet.
If your customer doesn’t already know, like and trust you and your business, you’d better have a good online reputation they can easily find and verify on third party sites. youronlinereputationexposed.com.
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