Are Your Marketing Efforts Being Wasted?
A marketing campaign’s success or failure is influenced by many different factors. Do you know what can ruin a campaign and why?
Marketing To The Wrong Audience
Too many business owners develop their marketing campaigns around what they want to sell rather than tailoring the campaign around solving the problem of your target audience.
Every campaign you design around your wants, needs and desires will be much less profitable than a campaign that solves a problem for your customers.
People hate to be sold to but they love to buy solutions to their problems.
When you create your campaign, illustrate that you completely understand their pain and that you have the best way to ease that pain.
You Have Poor Credibility
If your prospects feel that you have a bad reputation or no reputation, it is going to be much harder for you to make a sale.
People rarely make a purchase on the first exposure to a product or service. Because of this, a mailing list should be an integral part of your sales funnel.
Messages that you send out your list give you the opportunity to show your expertise in your marketplace, to show your prospects how your product or service can solve their problems and to give them a chance to trust you.
People absorb information in different ways so use a combination of text, video, audio and images where possible to make it as easy as possible for your prospects to be comfortable with you.
It’s much easier to buy from someone you know, like and trust than it is to buy from a competitor that has not taken the time to develop a relationship with you.
Most online marketers understand the importance of having a good reputation online.
Unfortunately, too many local business owners be not know that they have an online reputation, that it is available for everyone to see and that almost anyone can post a review about their business online and make it available for the world to see.
The audience you target and your online reputation are just two of the many variables that can help your marketing campaign generate a positive return on investment or be a drain on your wallet. If you are a local business owner, you should see what your online reputation looks like before you do any more marketing.
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