Do You Have A Marketing Strategy For Your Business?

 

If you don’t have a marketing strategy in place for your business, how do you plan where and when you are going to market or do you even plan?

marketing strategyA good solid marketing strategy helps you lay out your marketing campaigns in an organized manner that you can consistently use to grow your business.

 

How can you realistically expect to grow your business without a marketing system in place that has been developed from a long-term marketing strategy?

When you create a business plan, you probably started with your long-term goal in mind then worked backwards to put a midterm goal and a series of short-term goals in place. This vision and the shorter goals allow you to measure your progress towards your long-term goal.

The short-term goals also give you milestones that let you know how well you are staying on track, whether you’re moving forward faster than you expected or if you strayed from your path and need to make a course correction to get back on track towards your ultimate goal.

The definition below is how dictionary.com defines strategy:

strat·e·gy [strat-i-jee]

noun, plural strat·e·gies.

1. Also, strategics. the science or art of combining and employing the means of war in planning and directing large military movements and operations.

2. the use or an instance of using this science or art.

3. skillful use of a stratagem: The salesperson’s strategy was to seem always to agree with the customer.

4. a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result: a strategy for getting ahead in the world.

For marketing purposes, a strategic marketing plan would be one where you looked at all of the different marketing methods available to you before you start planning.

You would then map out which methods you would use, when they would be used, how they would be used and how they fit into your overall marketing plan.

Every marketing venue you have in your toolbox has a slightly different audience so your marketing message has to be tailored to fit each audience and marketing platform.

Tracking your results on each ad on each platform is necessary so that you can know what your ROI is for each ad. If the ROI starts to dip, it is time to either tweak the ad or trash that particular campaign.

 

If two businesses in the same town that are in the same industry use the same marketing plan, they will achieve different results because no two locations serve the same customer base.

The marketing plan that you use for your business must be developed from a marketing strategy that was created specifically for your business because your personality, your location, your marketing budget and your business goals are unique to you and your business.

Marketing without a plan is a lot like gambling. You may get lucky and you may not but if you take the time to develop a marketing strategy you are planning for success.

 
Do You Have A Marketing Strategy For Your Business?
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