How To Get More Customers
A steady flow of paying customers is the lifeblood of your business. This article will give you tips on ways to get the business you want and need to survive.
There are many ways to attract new business. Some will cost money and others will require both time and money. Some of the customer acquisition methods commonly used are:
- Search Engine Optimization (SEO) – a.k.a. Organic Search
- Local Search
- Video Marketing
- Social Media Marketing
- Pay Per Click Advertising
- Deal Sites
- Print Ads
- Radio Ads
- TV Advertising
- Direct Mail
- Cold Calling
- Text Message Marketing
- Email Marketing
- Squeeze Pages
As you can see from this list, there are many ways that you can get new customers and a number of these methods are designed to work without the Internet because they existed long before the Internet existed.
All of these methods can be effective when executed properly.
Proper execution of almost every method mentioned above has to be done by a professional to get the highest possible ROI on your investment.
Almost anyone can make a flyer but the combination of colors, ad copy, images and the call to action used are what will turn a flyer into a lead generation machine.
Radio ads, TV advertising and billboards are too expensive for many local businesses and most online businesses.
Direct mail can be very effective if you have a highly targeted list, if you are using proven copy and you have a marketing budget large enough to handle the expense. If you know your copy pulls and you know the normal conversion rate, it should be easy for you to achieve a positive ROI using direct mail.
Unfortunately, too many business owners forget to do one thing before they start advertising their business and without that one thing your chance of success is drastically reduced.
The one item that can make or break your business is your ONLINE REPUTATION.
I don’t care which advertising medium you use but most people that I know will enter your business name into Google or another search engine to try and find reviews about your company after they’ve seen your ad. If they cannot find reviews on your company, they will search for reviews on the product or service being sold.
If you have a bad reputation, no reputation or just a small reputation; your conversions will be much lower than a competitor that has 10 or more five star customer reviews.
New businesses obviously do not have customer reviews but there is a way these business owners can position themselves as experts in their marketplace.
The way you can become an expert within your marketplace before you even get your first customer is to write and publish a book on Amazon.
You know your product and service and you know how it will benefit your customers. If you use this knowledge to write a book that explains many of the problems that your customers face, that explains how the product or service solves those problems and then give extra tips on additional problems that they can solve using your product or service, you will be showcasing your expertise and creating credibility in your marketplace.
It doesn’t matter if you sell a single book. The fact that you are a published author will give you a great deal of credibility.
If you’re an established business owner and you already have a reputation in your marketplace, you may need to make sure that your reputation is five star before you even think about writing a book because publicizing a business that has a less than stellar reputation may do more harm than good.
One of the worst things you can do as a local business owner is to not know what your reputation online looks like. If you are aware of your online reputation but you aren’t actively working to build a solid five star reputation that you can use in your marketing, you are wasting advertising dollars every time you market your business.
Click here to see if your local business has any negative reviews in the major online directories.
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