Are Consumer Reviews Important?
Online consumer reviews are the only way we can get information on products or services we need when our friends, family & coworkers don’t have recommendations.
Consumer Reviews You Leave
If you are like most people, you probably do not make a habit of leaving positive reviews for businesses that were satisfactory. On the other hand, many of you may make leaving a negative review a high priority when you were unhappy with the product or service you received.
Your positive feedback is just as important to your fellow consumers in the business is you frequent as the negative feedback that you leave.
Studies have shown that you and your fellow consumers read 6 to 10 reviews on average before you make a buying decision. The age of the reviews also makes a difference.
If a business has a number of positive reviews but they are all older than six months, you may wonder why there are no positive reviews that are more recent.
Businesses And Reviews
Most business owners that I know do not have a system in place that makes it easy for me to leave a review for them online.
If I want to leave a positive review and there is no system in place that makes it easy for me to do so, why should I go out of my way to help that business owner get more business?
On the other hand, I’ll gladly go out of my way to post a negative review about any business that I feel has delivered an inferior product or service to me. I feel compelled to tell potential customers that they may receive less value than what they expected.
Business owners should want to know when they are receiving both positive and negative feedback from their customers.
Positive customer feedback on a regular basis can be used by the business owner to let their staff know that they are doing a great job.
Negative feedback can be used by a business owner to get an honest evaluation on how customers view their business so they can use that information to improve the customer experience.
As consumers, it is our responsibility to let the business owner know how well or how poorly they are meeting our expectations.
Your job as a business owner is to meet our expectations and to make it easy for us to leave you feedback.
You can leave your feedback on how well I am doing in the comment forms below.
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