I want to share with you the story of an Internet Marketer that hasn’t covered them as well in the past as he should and he is still recovering.


Back Up Everything

Your computer can experience a hard drive failure at any time. Flood, fire and other natural disasters can happen when you aren’t present so it is vital that you find a way to secure your back ups off site. Imagine having your whole business on your computer and maybe an external hard drive when a fire or flood hits your office while you are away. If you don’t have CDs or another type of backup somewhere else, you will be trying to rebuild from backups you have online.

Something to think about: Server hardware failures do happen and it is your responsibility to maintain current backups of your sites. If a server went down when your computer was down, you would have NO way to rebuild it without starting from scratch.

Plan and Research BEFORE You Take Action

Over the last few weeks, I’ve seen two well established marketers set up WordPress blogs and it looked to me like they didn’t fully plan their blog BEFORE they put it up.

Many blogging platforms and WordPress is one of these are written to ping blog directories as soon as you publish your post. This is good if you’ve planned out your blog and installed the plugins you wish to use before making that post.

WordPress isn’t as search engine friendly as is could be when you first install it. The core programming lists the blog name first then the name of the post. Many search engine spiders only read the first 60 characters of your title so this arrangement makes every post look the same. There are a couple of plugins that let you reverse this arrangement so your post title appears before the blog name which looks much better to the search engine spiders. (Neither marketer had installed a title optimizing plugin.)

One of the nice things about WordPress is its interactivity which makes it fall into the definition of a Web 2.0 site. You can add to this interactivity by:

• Registering for a free account at www.mybloglog.com and installing a widget from their site that shows recent visitors that are part of the mybloglog community. This community can provide you with good stats and extra traffic if you are active in it and install their widget on your blog.
• Social bookmarking plugins give your visitors a way to easily bookmark your post to their favorite social bookmarking site. There are a few free plugins for this.
• Tagging your posts is very important because of a blog directory called Technorati. Technorati is the Google of blog directories and can be a great source of traffic. There are free plugins that let you put tags at the bottom of each post that Technorati can pick up.
• Comments on posts are part of the interactivity. You can add security plugins to catch spam comments so junk comments don’t pollute your blog. You can add image security that requires a person to verify the image before submitting their comment.
• You can add plugins that show the most popular posts, related posts and recently read posts.
• You can add plugins that let your readers rate the quality of your posts.
• You can add plugins that let you add video to your posts.

There are many quality plugins that are both free or commercial that let you make your blog more search engine and user friendly. The problem with some of these plugins is they may cause security risks because of poor programming, they may conflict with other plugins, they may conflict with your theme or the plugin author may not provide upgraded plugins as often as the core WordPress coding is.

You need to carefully plan out your blog before installing it so you can choose the themes you want to use now and in the future, the plugins you are going to use now and in the future and you need to keep an eye on what you can automate on the administrative side. Keep an eye on new plugins that are made available to the WordPress community as well as updates for plugins you use.

One of the most important plugins, in my opinion, is one called Smart Update Pinger. This is a plugin that knows when a post has been published and you can edit that post and it will not be resubmitted to the blog directories which may see the additional ping as spam.

Plan out your WordPress blog before you install it and start posting plus back up your database and files before upgrading the core programming or adding plugins which can break the blog and you’ll be much happier.

Experienced marketers and business owners sometimes forget to thoroughly plan and back up as often as they should. Do not make that mistake.

Why the Basics Should NEVER be Forgotten

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