Are You Buying A Steak Or Paying For The Sizzle?
Many sales people are very good at selling you just about anything. Do you know what you are buying and how it will help your business? Base your decision on…
Your Business Plan
You should only make purchases that fit into your business plan. These purchases should also be something that will be used to grow your business in the very near future. If you make a purchase today but don’t immediately act upon it, you will get busy and you will forget to act on your purchase for days, weeks or months.
Every day you fail to act on a business growth strategy that you purchased or learned means lost revenue.
Avoid Impulse Buying
if a business presentation is so good that you reach for your wallet without taking the time to really think about how the purchase fits into your business plan, how big the learning curve is on implementing the tactic or strategy being presented to you or how much time it is going to take for you or an employee to implement, are you making a good buying decision?
The product or service being presented to you may be a great fit and it may have the potential to become a great business asset but you won’t know unless you take the time to think about how it fits into your grand design.
A product or service that will help you grow your business will look just as good two days after the initial presentation as it did when you first thought it might help your business grow.
If the presentation you saw was mostly sizzle and the sales person was trying to get you to make a buying decision without learning more about what you are getting, run the other way as fast as you can.
A good marketer that is offering a legitimate product or service will be more than happy to answer all of your questions so that you can make an educated buying decision that will not lead to buyer’s remorse.
This type of marketer honestly wants to help you grow your business because they know that one or two good referrals from you will more than make up for the time it took to educate you about the products and services being offered.
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