Have You Created A Smooth Shopping Experience Across All Platforms For Your Customers?
A smooth shopping experience means your customers can easily find and buy what they want both online and off-line without difficulty. See why this is important.
Many of your customers are using the following devices to research the products, services and companies that they are thinking about using before they make a buying decision:
- Smart Phones
- Tablet PCs
- Laptop Computers
- Desktop Computers
Studies have shown that 67% of the prospective customers that visit your site using one of the above devices will leave and never return if the website does not look good on that device.
The early stats from the shopping season this Christmas should prove how important it is to have a web presence that works well with your physical location. CNBC reported that the results showed that spending was up 2.7% over last year but foot traffic in each individual store was down from the previous year.
This means that people were looking online and looking through ads to create their shopping list before they ever left home. Once in the store, the consumers bought what they had researched then left without doing much, if any, in-store browsing.
There are several reasons that smart phones, tablets, laptops and desktops were widely used this year. Some of the reasons are:
- The bad weather that struck many parts of the US.
- The ability to check product reviews online to see what other customers thought of the item you are thinking about buying.
- The ability to easily comparison shop for the features that you want.
- The ability to easily comparison shop for prices between several stores.
- The ability to search for online coupons.
If your customer base is looking online to comparison shop, to read customer reviews and two local websites of stores in their community that carry the products that they want, how well do you think your business’s website will look on each of the devices mentioned above and will a customer have a positive experience on your site?
Will your customer be able to find what they want on your website then come to the store and buy it? Do you make it easy for the customer to buy online and pick up in the store? Is your return policy both online and in-store friendly?
Visit some of your competitors’ websites to test their shopping experience then go through yours to see how it compares. If any of their sites look good on mobile devices and yours doesn’t, you will lose customers them but if everyone’s sites looks bad across all devices then having a site created that would both look good and present a positive shopping experience would help you get more customers.
If you go one step beyond a good-looking and user-friendly site by creating a five star culture within your business that makes the customer feel special and encourages them to leave a review about your business, you’re on your way to positioning yourself as a market leader within your niche.
Tell me whether you disagree or agree with the need to have a smooth shopping experience across all platforms.
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