How To Get More Customers For Your Local Business


As a local business owner, you know the lifeblood of your business is your customers. You always need more customers to grow but how do you get them?

Referral Marketing Is The Best Way To Get New Customers

Old-fashioned word-of-mouth advertising is the absolute best type of referral marketing that you can get. A study done by the Nielsen group in the third quarter of 2011 revealed that 78% of the 1000 people that responded to the survey trust the referrals they got from friends, family and coworkers.

Online referral marketing is the second best way that you can get new customers.

With online referral marketing, your customer can find you in many different ways. Some of these are:

  • social media sites
  • search engines
  • local business directories
  • your company website
  • blogs that contain reviews about your business
  • promotional videos
  • paid ads
  • and many, many more

Even though these two methods have different starting points, they usually have one thing in common. The one common element is that the prospective customer will almost always use a search engine to see what kind of a reputation you have.

If you have a bad reputation or no reputation and one of your competitors’ shows up right next your listing with a good reputation, your competitor will usually get the business instead of you.

The same Nielsen study that showed that 78% of the 1000 people that responded to the 2011 survey trusted personal referrals also showed that 70% of those 1000 people trusted third-party reviews that they read online.

nielsen advertising trust survey
Nielsen Advertising Trust Survey

You probably started your business to help the people in your community in addition to providing a good living for you and your family.

Unfortunately, the world of marketing is rapidly changing from being mostly off-line marketing to being mainly online marketing.

With online marketing, you need a team with a special set of skills because you will not have enough time to run your business, spend time with your family, spend time networking within your community and to effectively market your business online.

There are many marketing consultants online and they have many different price points. Do NOT shop for a consultant on price alone.

If you shop solely by price, the odds are very high that you will get someone that is interested only in providing a service for your money. Many consultants of this type are not interested in long-term relationships where they have to show a real interest in how successful your business is performing.

You want a consultant that wants to help you grow your business by attracting good customers so you can help your community and your family. This type of consultant will understand that they won’t be able to build a long-lasting relationship with you unless you are making enough to give them a slice of pie.

A good consultant knows how to speak Google, they know how to effectively use social media (even if they don’t always do it for their own business) and they want to work with you to create a solid marketing plan so that you both know where you want to take your business.

Give my partner a call at (813) 489-6808 and let’s see if we are a good fit for each other.

How To Get More Customers For Your Local Business

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