This article is intended to give you ideas on ways you might be able to alter your website optimization using your website structure.
Traditional website optimization methods are still important. Title tags, ALT tags for images, appropriate use of keywords, quality content geared towards your visitors rather than search engines, meta tags, keyword rich text links instead of graphic links for navigation and one keyword phrase per page are ALL important and useful to both the reader and search engines.
Many webmaster have created sites that have the main page is the primary keyword phrase and base for pointing to interior pages that cover additional keywords that may or may not be tightly tied to the primary focus of the main keyword phrase. In its day, this method was acceptable and it still works but the results may be a less focused site that may become a nightmare to navigate and manage as you grow and evolve.
Some webmasters are starting to change their thinking and are organizing their websites around keyword phrases that naturally cluster together. This website optimization strategy lets you build sub-domains that are focused on one primary keyword phrase and that sub-domain might have multiple sub-domains that are closely related to it but not the primary keyword phrase of the main page. Using these sub-domain structures and clusters lets you add, modify and remove individual components without adversely affecting your visitor experience or navigation.
Let’s use www.itsaboutcash.com as an example of a site that might benefit from compartmentalization of keyword focused content that is closely related. The primary site is about all aspects of starting and running a business with the focus on training. This is hard to focus on any individual keyword phrase and draw traffic directly to the section that discusses just the area the visitor is interested in.
People visiting this site wanting information on traffic generation won’t be interested in creating a business plan, setting and achieving goals, the importance of their mindset or anything else they may find on the site.
Visitors interested in traffic generation want to see nothing but content on traffic generation and most are not willing to make more than one or two clicks to find what they are seeking.
IF I were to create a sub-domain called trafficgeneration.itsaboutcash.com and build content on it about nothing but the different traffic generation techniques, the visitor would have a better experience and may be more likely to stick around that site longer. Obvious segments of that sub-domain would be:
• Forum marketing
• Article marketing
• Online classified advertising
• Offline classified advertising
• Auto-surf traffic exchanges
• Manual traffic exchanges
• Social Networking
• Social Bookmarks
• Video Sharing on YouTube and other sites
• Using blog comments
• Using Squidoo and other Web 2.0 sites
Each of the above is a topic of its own that would require multiple articles or blog posts to cover. By using a platform that allows my visitors to ask questions or make comments, I would be creating an environment that encourages visitor participation.
Dividing each of these into their own sub-niche within traffic generation lets the visitor know they will find nothing within that segment but information on that topic. This modular approach makes it easy to control navigation within a niche and between niches. Each sub-niche links to the ones that are related to them, links to the traffic generation home page and links to the itsaboutcash.com home page.
By creating a traffic generation sub-domain (silo) and linking each sub-niche to it on the main page, users AND search engines could find every piece of content with one click. Two clicks if they arrived at the sub-domain by clicking a traffic generation link on the main page of itsaboutcash.com.
Look at your site and see if it could benefit from website optimization using segmentation in what is called a silo arrangement. Once you get used to thinking in modules, you might be surprised how easy it is to add, modify and remove modules as your business changes.
Each silo can have its own unique look and feel that might be more appropriate than the one on your main page. Your visitor’s experience should always be kept in mind when writing content, deciding on your website layout and for website optimization.
If you enjoyed this article, I suggest you look at website optimization as presented by an SEO professional that teaches a plan on getting positioned in the search engines where you will receive the most traffic from your efforts.
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