Have You Audited Your Marketing Plan For The Coming Year?

Your marketing needs will change as your business evolves. Because of this, you should be regularly auditing & revising your marketing plan. Are you?

The marketing tools that you are currently using and the ones that you should be using may be evolving and you won’t even know it unless you’re doing a marketing audit on a regular basis.

Marketing Tools

business marketing planThere are many different tools available for use in your marketing both online and off-line. Some of the tools that are available to you are:

  • reputation marketing
  • a branded website
  • local search marketing
  • search engine optimization
  • pay per click advertising
  • video marketing
  • social media marketing
  • media buying
  • direct mail marketing
  • flyers
  • TV advertising
  • radio advertising
  • and many, many more

When you first start out with online marketing, you will use very few of the above methods. You might even think some of them aren’t that important.

The reason reputation marketing was put first is that the search engines are the new Yellow Pages.

People either go directly to the search engines to find the business they are seeking or they go there and type in the business name so they can get the address and phone number of the business that was referred to them by a friend, family member or coworker.

Unfortunately for some of these businesses, their online reputation will be shown along with their business name, address and phone number. If the online reputation is not good, chances of fairly high that you’ll go to the search engine to look for another local business that has a better reputation.

Surveys by reputable businesses have been showing since 2011 that online third-party reviews are trusted almost as much personal referrals.

A branded website is where you will showcase your brand, your product or service, your reputation, your business hours and everything people may need to decide whether or not they want to do business with you.

If you have your marketing website set up properly, it can be a good marketing funnel that will help you build a mailing list and a prospect list.

As your online reputation grows, many people may choose to do business with you just by reading your reviews in the local business directories.

A good sales funnel, a good online reputation and highly targeted traffic will help you keep smiling every time you check your bottom line.

Have You Audited Your Marketing Plan For The Coming Year?

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