Why Having A Mobile Friendly Site Is Such A Big Deal
Look at your customers and you’ll see that the vast majority of them are carrying a smart phone & this device is the new phone book and research tool. See why.
Referrals From Friends And Family
When your customers get a referral, they usually don’t get the phone number so they go to the Internet (Google) to look up your company name to get the phone number.
Whether you know it or not, this search brings up online reviews that exist for your company in addition to your name, address and phone number.
If you have no online reviews or your online reputation isn’t that great, a large percentage of the searchers will go to one of your competitors.
Much of this research is conducted from a mobile device such as a smart phone or tablet.
Smart phones and Internet connectivity give your customers the ability to do price comparisons while they are in your store.
Your competition isn’t just the store down the street anymore because these small devices and Wi-Fi data plans have made the world your competitor.
Shoppers are becoming savvier by the day and many of them will pull out their smart phone while they’re in your store to look for virtual coupons that can be redeemed at the cash register.
With the mobile phone being their new phone book and research library, your online marketing efforts are just as important, if not more important than your off-line marketing efforts. The lines between the two are rapidly blurring.
Approximately 50% of the searches on Google are being done from mobile devices which is why Google has decided to make the mobile friendliness of your website part of their ranking algorithm.
Google thinks this is so important that they announced this change was coming more than a month in advance of the going into effect and they rarely disclose algorithm changes to the public.
If your website isn’t mobile friendly on April 21, 2015, it may not show in the search results from mobile devices if your competitors have mobile friendly websites.
Since local searchers usually take action within 24 hours of doing their search, can you afford to throw away approximately 50% of your potential customers?
You need to get your online reputation as close to five stars as you can get it and you also need to get your website ready to look good on almost any device as soon as possible. If you fail to act on this, your business may become a ghost town.
Example: One of my clients has a PPC campaign running and every ad group within that campaign has some ads that are targeting nothing but mobile devices. 75% of the clicks that were received this week came from mobile devices. If his landing page had not been mobile friendly, the chances of converting those visitors into leads would have dropped dramatically.
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