Are The Days Of Marketing Online Without A Budget History?
Your online marketing efforts needs eyeballs to succeed. The medium used makes a difference but you need a marketing budget to maximize your efforts. See why.
There are billions of webpages online with good content so thinking that you can get at or near the top of the search results even in the local marketplace without spending time or money is an unrealistic expectation.
If you are using social media as your marketing platform instead of the search engines, only a small percentage of the people that have liked your business page are seeing your updates unless you pay to promote a post.
Videos that you post to YouTube, Daily Motion, Vimeo, etc. are facing an unbelievable amount of competition. YouTube alone has 300 hours’ worth of videos uploaded every minute of the day.
Admittedly, a lot of the people that upload videos to YouTube do not know how to optimize their video channels or the video of themselves so that they have the best possible chance of ranking well in both YouTube and Google.
Unfortunately for you, this means that you will have to get better at optimizing your videos so it shows up well in the YouTube search or will be lost in a sea of competition that it faces.
The competition in local search is heating up because Internet marketers and your local competition are discovering the importance and profitability of being visible during the searches done on mobile phones. (If your business isn’t in the A, B or C position of the local search results it will not be seen on a search done from a cell phone.
If you are lucky enough to have one of those three coveted spots for local search, you’d better have a good reputation or your competitor will get the business instead of you.
Google, Yahoo, Bing, Facebook and almost any other marketing platform that you can think of is in business to make money. They are free to use and you can create a really nice and professional presence on them but the paid advertising that is done on their platforms is what keeps them going.
On Google, the first half of the page is usually taken up first by Google AdWords (PPC) then local search listings and they are followed by the organic listings in many niches.
To ensure the highest number of qualified prospects, you need paid advertising. There are multiple ways and multiple platforms on which you can advertise and some of them are cheaper than you may think. Some of the platforms that you can or soon will be able to advertise on are:
The platform you choose to advertise on will determine which types of ads will be available to you.
There are so many different advertising platforms out there that some advertising space goes unsold each day. Because there is more advertising space available and advertisers available to buy it, the price on some of these advertising platforms can be very, very inexpensive.
On some platforms with some kinds of advertising, you can get clicks for $.05-$.10 each.
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