3 Reasons Why Press Releases Should Be Part Of Your Marketing Strategy
Press releases should already be part of your marketing strategy so add them now if you haven’t already included them. Read on to see how they can help you.
- They will help you in the search engines.
- They can help you get word out about your expertise.
- They can help you build your brand.
- And many, many more.
Search Engine Help
Press releases are normally placed on sites that have quite a bit of authority in the eyes of Google and other search engines. Since every press release you submit should have a link to at least one interior page in addition to your home page, you will be getting two backlinks from each authority site that picks up your release.
Some of the better distribution companies will push your release out to about 200 different outlets. Not all of these outlets will publish your press release but many of them will.
Even if only 75 or 80 of these outlets publish the release that you distributed, that’s 75 or 80 different places where prospects can potentially see information about you and your business.
(It’s important to note that these releases may only stick for a few days unless your marketing team builds backlinks to some of the more authoritative sites that picked up your release.)
Even if all of the releases only remain visible for a few days, your website could potentially receive a nice boost in the number of visitors that come check out your site.
Showcasing Your Expertise
Every time you write a white paper, e-book, PDF or publish a book, you should distribute a press release so the world has a better chance of learning about your expertise.
Each new piece of content that shares information about your marketplace helps potential customers see you as an authority on the subject.
Once your customers and potential customers see you as an authority, they will share your information with their friends and colleagues as long as you have a good reputation and this increased traffic to your website will help the search engines see you as an authority in your niche.
Build Your Brand
Every press release that you distribute will include the business name, address, phone number, website URL and the name of the contact person. Most distribution services will also allow you to upload your company logo and many of the sources that publish your release will also display your logo.
As the number of press releases that have been distributed grows, so will the recognition of your brand.
There are many reasons that you can use to write and distribute a press release and some of those will naturally be more newsworthy than others.
Always keep in mind that local and national reporters are always looking for something to write about and many of them need a go to local expert to provide expertise on a story that they are writing. If your name and the name of your company is the first one that comes to mind, you and your business could show up in a local story with you being credited as being the expert on that topic.
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