Why Business Owners Must Learn To Say No To Potential Customers
You want to grow your business but you also want customers that will value the product or service that you sell. See why you must say no to grow.
Some people want to bargain on everything and these people often want top quality to go along with the bargain-basement price.
If you choose to take on one of these customers you need to know that they will probably:
- want you itemize every single thing that you do for them
- want a lot of one-on-one face time
- try to micromanage what you do for them
- ask you to do even more work than what you originally agreed to do
- never upgrade to another service offering
- never value the product or service that they receive
- never refer you to friends or colleagues unless they are also cheapskates
When you first started your business, you were probably desperate enough that you felt you had to take on anyone and everyone as a customer or client.
Once the cash flow starts and you get a few good customers, you quickly realize how big of a mistake you made in agreeing to take on the cheapskates.
Don’t feel bad because every business owner that I know has had to learn the hard way about cheapskates and then how to fire them as clients or customers.
The DIYer Turned Client Or Customer
This group started out trying to do it themselves and if they had some success they can either be really difficult customers or really good ones. Many DIYers:
- think they know everything there is about marketing online
- have enough knowledge to second-guess almost everything you do
- often resist change from what they had done themselves
- want extremely detailed reports on everything you do so they can learn how to do it so they can fire you
There are, however, those that learn enough about marketing online to realize that it’s a job best left to experts while they concentrate on building their business.
These reformed DIYers usually appreciate the expertise you bring to the table and if you are really good at your job they will gladly tell all of their friends and colleagues about how good you are and what you do.
If you can find a reformed DIYer, you will usually have a very good client or customer that’s a joy to work with because they appreciate your true value.
Unfortunately, there are more ex DIYers that want to micromanage you and second-guess you then there are those that are willing to let you do your job while they concentrate on building their business.
Business owners have to learn how to fire employees that don’t live up to their expectations but you also have to learn how to fire customers or clients that don’t value you, your products or your services.
Experience is, unfortunately, the best way to learn about which type of DIYer is seeking your help but the cheapskates are very easy to spot.
Share this with friends and colleagues then leave your comments below.
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