Local Businesses Must Have These To Dominate Organic Local Search Engine Marketing
A website that looks good on any device.
Your business name, address and phone number displayed on every page.
The areas you serve and directions to each location.
Your business hours displayed on every page.
A way to contact you by email or a link to a page that shows the different ways to contact you on every page.
Content that clearly tells the search engines and your website visitors exactly what your business is about and what you offer.
Images or videos that convey your message better and faster than text.
Links coming in to your website from relevant sites that help tell the search engines what the content of each page of your website is about.
Links coming in to your website from authority sites which helps illustrate that you are an authority in your market.
Customer testimonials and online reviews because these give social proof from your customers saying that you are an expert in your field.
Your competitors may not have all these elements in place so you may not need all of them in the beginning to become the top dog in your community.
If, however, your competition gets on the marketing bandwagon, you will need to step up your marketing efforts to get all of these elements in place and to continually add to them stay on top.
Consistency in your addition of new content, consistently in working at regularly getting good customer reviews and consistently doing SEO will be vital to being a local market leader.
McCoy and Associates
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