Never Underestimate The Power Of Consistency In Business And In Life
Consistency is vital in growing and promoting your business. You need steady growth of your business, of the amount of content on your website & more. See why.
As I stated in another post, growing your business too fast can be as dangerous as not growing it fast enough. The growth of your business needs to match, as closely as possible, what you have laid out in your business plan.
Slow growth can make it hard to keep the doors open or to keep the quality help that you need to survive and thrive.
Rapid or even explosive growth can strain every aspect of your business.
Your lines of credit, your supply lines, your staff and you will all be under a great deal of pressure to meet the demands that are associated with growing faster than expected.
Your customers, prospects and the search engines want to regularly see new content on your website.
This fresh content keeps your company name top of mind for your customers, it gives your prospects a reason to come back to your site and it gives the search engines fresh information that may be used to send new visitors to your website.
Each new piece of content that you add to your site is another chance to show your expertise to your customers, prospects and the search engines.
If some of the new information you publish is in the form of a video that you upload to YouTube, it can potentially expose your business to a whole new audience.
Other Web Properties
Your website is only one of several web properties that you should have as part of the web presence you have for your business.
Some of the other properties that you should have that will also need a consistent supply of new posts or pages are:
Depending upon your niche and the age of your target market, a surprisingly large number of your prospects and customers may use or have used one of these four sites to do market research about your business before deciding to do business with you.
YouTube and Facebook are the second and third most used search engines on the Internet.
Many mobile users often choose video as their preferred method of consuming information because it’s easier to watch a video on a smart phone or tablet than it is to read an article.
Additionally, watching a video takes less time than reading an article and it’s the content delivery method preferred by most consumers under 40.
Videos that are placed on Facebook get watched, liked and shared more than any other type of content that’s posted on that social media site.
Since many Facebook users access the site from their mobile devices, it’s not surprising that video is so popular with them.
You don’t have to be a great videographer or content creator to consistently produce material that will interest your target audience.
When you take action on something on a regular basis, you will get better at whatever that action is and The Beatles are a prime example. They practiced their craft by playing in bars in Germany for years before they had their first hit.
Many experts estimate that the group played their music in these bars for approximately 10,000 hours before they gained the expertise that we saw.
You may not want to become an expert videographer or a professional writer but the above example should show you that you will get better at creating content or doing anything else in your life that interests you the more you do it.
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