How to Consistently Attract More Customers
You can consistently attract more customers if you follow a proven process that is currently working for many local business owners like you. The process is:
Create A 5 Star Business Culture
You and your employees need to create a 5 star culture within your business so that your customers will want to do business with you and want to tell others about your business.
Build Your Reputation
It’s Important for you to consistently ask your customers to leave reviews for you on the various online directories. I.e. Google, Yelp, Bing, etc.
Studies have shown that 92% of all consumers read online reviews and 97% between the ages of 18 – 34 use online reviews to decide where they are going to shop.
Ideally, you should put a system in place that takes your customer to a private review page that you control so any reviews that are less than favorable are routed to you instead of being copied over to the directories for the world to see. (This usually requires a third-party service or outsourcing to a programmer that can create what you want and need.)
Monitor Your Reputation
Your business is only one review away from having a bad online reputation because most people only believe the latest reviews instead of looking at the whole picture.
If you don’t know that you have an online reputation or you don’t know where to look to find out if you do, monitoring it will be difficult.
Manage Your Reputation
Managing your reputation is important but not always difficult. You should quickly and professionally respond to any negative reviews they get posted to directories and you also thank customers the take the time to leave you a positive review online.
Market Your Reputation
A 5 star reputation is a great thing that have but most local business owners fail to take advantage of their good reputation.
If you get your customer’s permission when they leave the review, you can use these reviews in both your online and off-line marketing.
As your reputation grows on Google and the other local directories, you may find that up to 80% of your new business is coming as a direct result of the online customer reviews that were left by your customers and then marketed by you.
With the proper resources, you can use the reviews:
- in print advertising
- in company brochures
- in images you post on your social media sites
- on your website
- in videos distributed through YouTube, Daily Motion, etc.
The Next Step
Your reputation is great and proudly displayed on Google, Facebook, Twitter and your website but you need to get your business website ranking well so that your shop is one of the first 3 local results shown when a Google search is done for your niche.
The three local results show the name, address, phone number and reputation for each of the businesses listed plus the searcher has an opportunity to visit the website or get directions.
It doesn’t matter if the search is done from a phone or computer.
On the computer you usually see paid ads first then local listings before the first organic search result listing is seen. (This organic listing is almost always below the fold which means the searcher must scroll down to see it.)
Every business that my associates and I have worked with that faithfully follows this formula are seeing steady growth from the online reviews they’ve collected and marketed and they continue to get more reviews which they in turn market to continue the growth cycle.
You can spend the time and money required to learn how to do this yourself, you can hire someone to come into your business to do it for you at a cost of around $75,000 per year or you can hire a consultant that specializes in this to be part of your team which will save you time and money in the long run.
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