Why Reputation Matters And Frequently Asked Questions?

Your personal reputation and your business reputation are the only things that you truly own. As an individual, what you say, do and how you act all help people to determine how they feel about you. Everything you post on your personal website, blog or on social media will be available for anyone to read online and this could include your present & potential employers and law enforcement in addition to your friends & family.

What can ruin your reputation?

As an individual you can ruin your reputation in many ways. Some of these are by making insensitive comments about other people or races, like partying too much then posting that to social media, by showing your reckless behavior behind the wheel of a motorized vehicle or by talking negatively about your current employer. Some or all of these actions may be held against you if you go to ask for a raise or seek new employment.

Many business owners do check out the social media profiles and post of applicants. As a business owner, your personal reputation may harm the reputation of your business if your name is tied to that business.

What can damage a company’s reputation?

A company’s online reputation can be damaged in many ways. 3 of the most common ways are: poor customer service, inferior products or services and the appearance of the store or personnel.

How important is reputation?

A good reputation is vital to both individuals & businesses. As an individual, your reputation may prevent you from getting a raise, may get you fired, or it may prevent you from getting a job but a good reputation may help you with any one of the three.

All businesses need to have a good online reputation if they wish to grow. When your customers refer you to someone else that person will often go to Google and put in your company name to get your phone number, address and directions & the first thing they’ll see is your online reputation. If you have no online reputation or a bad online reputation, they may do a search for a nearby competitor that will get the business that you should have gotten.

Why is reputation management important?

Reputation management is very important to a business because it is the online equivalent of a referral business. Prior to the days of the Internet, your business grew by personal referrals which is great but that’s only one to one and its finite. Today, however, an online review is one too many and its perpetual.

Why is it good to have a good reputation?

92% of all consumers read online reviews before making a buying decision & 97% of the consumers between the ages of 18 to 34 make their buying decisions from the online reviews that they read and most consumers read at least 10 online reviews before they feel they can trust that business. As much as 80% of new business can come from a good online reputation as long as a steady supply of new 5 star reviews are posted.

Why online reputation management?

Online reputation management is important because that’s where all of your consumers go to decide which local business they trust enough to give them their business.

Where reputation matters?

Reputation matters everywhere for both individuals and businesses and a negative or nonexistent online reputation can put a local business out of business due to a lack of customers.

When is reputation important?

You should start building your business reputation with your first customer and you need to continue building it with every customer that comes in the door. Your online business reputation is a business asset that can be used to evaluate the net worth of your business when you go to sell it.

What is reputation management?

Reputation management is responding to both positive and negative reviews that are left by your customers on the various local business directories. When prospective customers see these responses, they see that you value the feedback that is left about your business.

What is online reputation?

Your online reputation is the digital version of word-of-mouth advertising.

How much is reputation management?

Reputation management is done by the business owner or one of their employees so the cost is the value of the time of that person. Effective reputation monitoring, however, is usually done by 3rd parties and the cost can range from $49 per month to several hundred dollars per month. Unfortunately, neither reputation monitoring or reputation management will directly help grow your business. You need a company that does a good job of reputation marketing to turn your business reputation into a valuable asset.

How can I check the reputation of a company?

You can check the reputation of any company by going to Google and typing in their business name plus the city they are in if they are a local company.

How can a business improve its reputation?

The only way a company can improve its reputation is to create a five-star culture within the business and then get the customers to leave reviews on the local directories for them.

How to get rid of a bad reputation?

You cannot remove bad reviews that are left online about your business but you can improve the reputation of your business by fixing the problem that the customer complained about and then getting new customers to post good reviews for you online. If you do this, you can turn a bad reputation into a good online reputation but it will take time.

Do it yourself online reputation management?

If you wish to do reputation management yourself, you need to start monitoring every major local directory that’s important to your niche. There are hundreds of local business directories but any given niche will only have 20 to 40 that are the most important.

Do internet reputation companies work?

Some reputation companies are very good at monitoring your reputation while others aren’t as good. Other reputation companies are good at monitoring and teaching you how to manage your company’s online reputation but they don’t do a very good job of marketing your good reputation. There are only a few companies out there that are good at helping you build, monitor, manage and market a five-star online reputation.

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Why Reputation Matters And Frequently Asked Questions?

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