Do You Have These 3 Important Business Systems In Place?
The 3 business systems mentioned below can help you grow your business and failure to have them in place could eventually put you out of business. They are:
You may have many virtual storefronts online even if you don’t have a website.
With the exception of your website, almost every one of your virtual storefronts gives consumers the ability to leave a review about your business online.
If reputation monitoring isn’t one of the business systems that you currently have in place, how do you know what is being said online about you and your business?
92% of your potential customers read online reviews before making a buying decision and by not monitoring your online reputation you are essentially telling your customers that your online reputation isn’t important to you.
Once you know where the reviews are and whether they are positive or negative, you have the opportunity to engage that customer to either fix a less-than-perfect experience or thank the customer for the positive review that they left for your business.
Every time you gauge a customer, you are bringing your business back to the top of their mind which increases your potential to turn them into a return customer.
The reputation management business system is all about engaging your customers in a professional way so that these customers are more likely to help you get more customers.
Their help can come in the form of a personal referral or because of the review that they left on one of your virtual storefronts where you engaged them to thank them for their feedback.
Reputation marketing is a business system that helps you build your brand, your authority and your business by showcasing your good reputation across multiple virtual storefronts.
Some of these virtual storefronts might be:
- your website
- your Google+ page
- your Facebook business page
- your Twitter feed
- your LinkedIn presence
- your Pinterest business page
- your YouTube channel
- Daily Motion
- Photo Bucket
If you aren’t currently marketing your good reputation online, why aren’t you?
Your online business reputation is a business asset that you can use at the present time to build your business and it can also be used to showcase the value of your business should you decide to sell it.
Reputation monitoring alone will give you a look into what your customers are saying about your business online.
By itself, reputation monitoring does not help you build your business.
Reputation management is engaging a customer in a conversation that they started and control.
Reputation marketing is where you can actually start using your good online reputation to build your business using referral marketing because online reviews left by your customers are the digital equivalent of word-of-mouth advertising.
The first thing you need to do is to visit www.youronlinerepscore.com to see what your online visibility and reputation looks like at this point in time.
Once you have that snapshot in hand, you can make plans to fix the shortcomings so that the local directories see you at the market leader in your local niche.
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