Where Do You Do Your Content Marketing?
Content marketing is necessary for any type of business but the type of content marketing & where you do it most often is subject to debate. What’s your focus?
Your Money Site
Your money site is your primary website. This site could be a branded website for your business, it could be your e-commerce website or it could be another site if you don’t have a website for your business.
If you don’t yet have a website for your business, you are missing out on the opportunity to build a digital asset that you own for your business.
Your Social Media Profiles
Social media sites like Facebook, Twitter, LinkedIn, Pinterest, Google+ and others allow you to add content whenever you want.
Consistently adding content on a regular basis to the profiles that are important to your niche will help you reach and engage your fans and potential customers.
Most business owners know that they need to be on some of the social media sites but many of them see them as time wasters that they believe will seldom produce a good ROI.
The ROI on social media may be hard to measure for traditional postings but some of the reasons that you need to be on me sites go beyond what you can put into dollars and cents. Some of the reasons you need to consistently post to and use these sites are:
- to provide customer service
- to build your brand
- to reach your customers on the platform that they prefer to use
You may not be able to easily measure the ROI on the above list but you have to admit that they’re all very important to the success of your business.
Even if you agree that you need a branded website, that you need to be on the social media sites and that you need to have a presence on the local directories, you might be scratching your head on where you’re going to get content for all of the sites and how you’re going to have time to consistently post it where it needs to be.
If you have a smart phone, you have the ability to create short videos on any number of topics that you can upload to Facebook, YouTube and other video sharing sites. You can then take this content and place it on your website or share it on one or more of the different social media sites.
You can also use your phone to record audio which can then be transcribed and use as a post or a social media update.
Local business owners that are using the right social media company can have reviews that are placed on local directories about their business turned into graphics that can be used as content on social media sites.
There are many ways that you can create and distribute content that don’t require a lot of your time or the time of your employees what you have the right systems, processes and personnel in place.
Some of the local directories will allow you to post content to them and the great thing about these local directories and the social media sites is that they all start out with a high domain authority which is important to Google and rankings. As you add content to your page and gain traffic and followers your page authority could increase which is also important to Google.
Building up off-site pages on sites with high domain authority will eventually help your branded website gain authority and traffic from the search engines.
http://youronlinerepscore.com gives you the opportunity to see what your online presence looks like at this point in time. Once you arm yourself with that information, you can develop a plan on how to move forward to get your business the visibility, online reputation and authority it deserves.
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