This Manta Customer Review Article Is A Must Read For Local Business Owners
This article talks about the role customer reviews and online directories play in ranking on Google’s Local Search. Read more.
The article title is and you can click it to read the article on Manta. Want to Compete in Local Search? Customer Reviews Are Key to Google Results
This article illustrates the importance of customer reviews on Google and other directories which is something that I’ve been preaching for quite a while now.
Online reviews for your small business are more important than ever thanks to Google’s new review summary in local search results.
Online reviews matter a lot. Not only do they boost your reputation with potential customers, they also influence how Google ranks your business in local searches.
“Google knows exactly how valuable reviews are to consumers,” said Mike Stratta founder and CEO of Arcalea, a digital marketing agency in Chicago. “It’s why reviews are featured prominently in the knowledge panel, and the algorithm is built to reward businesses that have more positive reviews.”
If you’re trying to optimize your business listing to rank in Google’s Local Three Pack, start by claiming your Google My Business profile and getting some reviews on Google. But once you’ve done that, it’s a good idea to focus on getting reviews on other sites as well. That’s because Google recently started listing reviews from the web in its local search results.
What does that mean? When customers search for a local business, Google already shows them a “knowledge panel” for each result. The knowledge panel includes photos, address, hours and more. In the past, it only featured reviews left on Google. Now, there’s also a summary of reviews left on other websites like Facebook and Yelp, and industry-specific sites like TripAdvisor, The Knot and others.
To get more reviews, start asking happy customers to write reviews of your business on your preferred websites. You can do this by giving them simple instructions with URL links on a feedback card, in your follow-up emails or on your social media accounts.
I’ve been doing SEO since 2004 and I’ve been working with local clients since 2010 and in that time customer reviews has steadily increase their importance for rankings.
One of my clients consistently gets reviews across multiple directories and that client is consistently out ranking a national franchise is competing against them because of the quality of reviews and the variety of places those reviews are being posted.
Another client that’s in the same vertical and in the same city is getting fewer reviews and the reviews are only coming in on Google which is making it much, much harder for me to help them keep their top ranking because Google doesn’t see them near as authoritative as they used to be under the old ranking algorithm which didn’t put as much weight on online customer reviews from sites other than Google as they do now.
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