5 Ways A Local Business Owner Can Build Authority Within Their Niche
There are many ways you can build authority within your niche in your community and this article will focus on five ways to give you a few ideas.
Create A Five-Star Culture Within Your Business
If you concentrate on delivering a five-star experience to your customers, most of them will be more than happy to leave a review for you when you ask for it.
Always ask for a customer review as soon as you deliver your product or service and have a system in place that gives the customer the ability to immediately leave the review.
Systemize The Collection And Marketing Of Reviews
As mentioned in this article, online customer reviews are more important than ever to demonstrate to Google, the other search engines, local directories and prospective customers that you can be a trusted provider of the services, products or information they are seeking to solve their current problem.
People trust online reviews left by your customers as much as they do a personal recommendations from a friend or family member.
Since these third-party reviews about your business are trusted so highly by the public, they help build your authority and the value of your company.
Have Multiple Virtual Storefronts
Every digital property that allows you to add your business name, address, phone number and website URL is what people in the industry call a local citation. These citations are often on high authority websites that usually allow customers to leave reviews about their experience with your business. Some of these sites are:
- Google My Business
- Bing Local
- Yahoo Local
- Merchants Circle
- Insider Pages
- Yellow Pages
- And Many, Many More!
Each of these local directories has the ability to deliver customers to you, especially as the number of reviews on each directory increases.
Google will view you as more of an authority as your customer reviews on Google steadily increases and when they also see that your customers are leaving reviews on the local directory sites that Google deems as authoritative in your niche.
Your Facebook business page, when set up as a places page, is considered a local directory by Google and prospective customers.
Have A High Quality Mobile Friendly Website
Your business website needs to be:
- professional looking
- mobile friendly
- fast loading
- contain high quality media rich content
- have each page correctly search engine optimized.
If your website does not look good on a mobile device, you’ve probably lost that customer forever to a competitor that has a mobile friendly website.
Use Video Marketing
People go to YouTube every day to find out how to do something.
If you are person that’s in a trade such as painting or plumbing, you can easily make short how-to videos to show people how to do various repair jobs themselves while showcasing your expertise in the field.
Every how to video that you put up will build up your authority in the eyes of the viewer so when they get a job it’s too big for them to handle you’ll probably be the first professional it comes to mind.
Cleaning out clogged drains, getting something ready to paint, hair care tips and more are just a few examples of videos that can be done by local professionals that are looking to build up their authority by showcasing their expertise in a short how-to video.
This is just five of many ways that you can build up your local authority within your niche and within your community.
Whether you need to implement all of these methods depends upon how competitive of niche you are in and the size of the community in which you are competing.
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