Is Your Business A Local Authority In Your Community?
People buy from people and businesses they trust. There are multiple ways you can build up trust for your business and a few of them are listed below.
Online Customer Reviews
Local customers that are willing to leave online reviews about their experience with your business are the best way to build local authority.
You and your staff need to get in the habit of asking your customers to fill out a survey while they are still in the store.
If the feedback is negative, you have the opportunity right then and there to try to make the customer happy and if the feedback is positive you have the opportunity to ask them to leave it in an online directory.
You MUST have a feedback system in place for this to work properly. A tablet with its own data plan is ideal for this because it allows you to give the customer a little space so that their feedback is more honest.
It will also make it easier for them to copy that positive feedback to a local directory.
Depending upon your type of business, you might need different feedback pages for different departments because the survey questions will be different.
In-House Education Programs
Businesses that offer some type of self-improvement product may offer educational classes that are either free or at a very low cost.
These classes give you the opportunity to show potential customers that you and your employees are experts in your field. It’s also an opportunity to sell your customers the products that they need to do their projects themselves.
A lot of people think the do-it-yourself approach is the best approach until they find out how much work is involved and then many of them will choose to hire someone to do it for them.
By taking the time to educate these people, you’re setting yourself up as best place to buy the product or to hire the expert to do the job for them.
Help Causes You Love
I’m sure that you and your employees have specific causes that you love to support. Take the time to find out which cause or causes are supported by the majority of your staff.
Once you know the most popular causes, you can set up promotions within your business where you donate a portion of the proceeds to a specific cause.
Press releases can be issued announcing that you are supporting the cause, you can invite the people involved with that particular cause to hold an event at your place of business and you can use other ways to get the word out that your business is supporting a specific cause so that the people in your community can help you help that cause.
Many people love to support a local business that is helping a cause that they support.
Be An Active Part Of Your Community
Every time you help a local cause, like I mentioned above, it shows that you are an active part of the community in which you live and work.
Other ways you can help support your community are:
- sponsoring local sport teams
- allowing local schools to use your parking lot for carwash, bake sale or some other fundraiser
- help Habitat for Humanity or another organization that’s helping the less fortunate within your community
- join the Rotary Club
If you put your mind to it, I’m sure you can come up with other ways that you can be actively involved within your community.
Share this with your friends and colleagues then leave your thoughts below.
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