Social Media Marketing And Your Business

Social media marketing has evolved from being a novelty to being a must have if you want to be seen as a market leader in your niche. See why below.

The Power Of Social Media

social media marketingDid you know that social media is no longer just for kids? Every platform is predominately used by different age demographic but the first that you see below is universal.

71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)

This next piece of information is why we offer video marketing and reputation marketing.

Visual content is more than 40x times more likely to get shared on social media than other types of content. (Source: HubSpot)

You probably know someone that uses Facebook on a regular basis, if you aren’t a regular user yourself, but did you know that 79% of Internet users use Facebook? Here’s a fact that may surprise you as much as it did me:

Facebook influenced 52 per cent of consumers’ online and offline purchases, up from 36% previous year (Source: The Drum)

Many small business owners are starting to see the power of Facebook in the information below clearly illustrates that fact.

4 million small businesses pay for social media advertising on Facebook. (Source: Forbes)

This next piece of information clearly illustrates the power of video and specifically YouTube:

In an average month, 80% of 18-49 year-olds watch YouTube with 3.25 billion hours of video watched each month. (Source: Brandwatch)

A lot of social media marketers and business owners have written off Google+ but that’s a mistake because many of your competitors may be one of the businesses that’s included in this next statistic.

70% of business brands have a presence on Google Plus (Source: upcity)

Businesses on Instagram are seeing a per-follower engagement rate of 4.21% which is 58x higher than on Facebook and 120x Twitter

If your demographic is adults under the age of 35, this next number will clearly illustrate that you need to be on this platform.

90% of Instagram users are younger than 35 (Source: ScienceDaily)

Each social media site becomes a digital store front for every business and most of us cannot afford to ignore even one of these platforms because our demographic is probably using one or more of the platforms that I mentioned in this article.

Most of the social media platforms as a cover graphic on them that takes up anywhere from 30% to 60% of the visible page and most business owners just let it sit there like an unused billboard alongside the highway.

The YouTube cover graphic only takes up about 30% of the page but 50% of the Facebook page is taken up by the cover image and 60% of the Google+ page is taken up by the cover image.

This is free space you can be used for advertising but most of you are letting it go to waste.

Visit and claim a free Facebook cover image while my team and I are offering them.

Share this with you your friends and colleagues then leave your thoughts below.

Social Media Marketing And Your Business

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