Can Customers Really Help You Grow Your Business?
The short answer is yes but to understand how and why you need to read the article below then take consistent action on what you learn.
Part of this article was published on Manta.com and it can be read here.
Can Customers Help Your Business Grow? Ask Them!
The best way for your small business to boost sales is to find out what your customers want to buy.
Your sales and marketing decisions—what products and services to offer, how much to charge, where to advertise—all should be based on customer feedback. After all, you’re not going to make many sales if you don’t offer something customers want to buy.
What Questions to Ask Your Customers
What kind of feedback should you solicit from customers? There’s no limit—it can be any kind of information that would help you make sales and marketing decisions. Get started with these questions:
- How satisfied are you with my business’ selection of products or services?
- What products or services should we add?
- What products or services should we eliminate?
- Are our prices higher than you expect, lower than you expect, or about what you expect to pay?
- How do our prices compare to other companies’ prices for similar products or services?
- In what ways are our offerings better than competitors’?
- In what ways are competitors’ offerings better than ours?
- When deciding to purchase one of our products or services, what are the most important factors to you (e.g., price, quality, selection, speed)?
Remember, asking for feedback is essential, but it’s just the first step. To truly help your sales and marketing strategy, make sure you listen to customers’ responses and find ways to act on their suggestions.
>>>>> End of Manta article <<<<<
In addition to doing customer surveys, as mentioned above, you can help improve your business by building and marketing a five-star online reputation.
It isn’t always easy to get customers to give you feedback by taking a survey but one way you can get more customers that are willing to take your survey is by giving them an incentive.
This incentive can be a discount on their next purchase, an entry into a drawing for some type of gift card or by simply offering them a gift card for completion of the survey.
If you have the right system in place, you can get them to take your survey then ask them to leave feedback on their current experience with your business then copy/paste that review onto one of the local directories.
You need to always remember that Google, the other search engines and online directories are the new Yellow Pages and each one of them displays your reputation along with your name, address and phone number.
Each of these sites also gives people the ability to get directions to your place of business.
When you have a system in place that allows you to do the surveys you want to get answers to and you couple that with asking for feedback on their current shopping experience, you have an extremely powerful combination.
Share this with your friends and colleagues then leave your thoughts below.
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