This article was originally published on April 22, 2017 and it has been added to some to give you additional information.

96% of the people that visit your website will leave without taking the action you want from them. There could be many reasons for this and some of them are:

  • they are still in the research phase
  • the timing wasn’t right
  • they weren’t sure you offer the best solution to their problem
  • they got distracted by a phone call or visit or visitor
  • and more

A retargeting campaign gives you the ability to keep your name in front of these people for 90 days or until they delete the cookies on their computer or whichever comes first.

If the right retargeting service is used, your display ads show up on almost any site they visit, even a competitor’s website that allows advertising.

Google, Facebook, Bing and others each cover a fraction of the potential sites that your ad could show on. You need a service that has the ability to show your ad on the sites just listed and many more.

Visit two claim a free ad you can place on your website and to see the different types of high converting ads that can be created.

Why Retargeting Works And Why You Should Use It


Retargeting campaigns remind users why they visited your site. There are many reasons they leave without taking the desired action. Read more.

What Is Retargeting?

retargetingRetargeting is basically placing a cookie on your visitor’s computer when they visit a page on your website and then using banner ads to show them advertisements regardless of where they go on the Internet once they leave your website.

There are multiple types of retargeting and some of them are:

  • Site retargeting
  • Search retargeting
  • Link retargeting
  • Email retargeting
  • Behavioral retargeting

You can read more at this page on Wikipedia.

Why Retargeting Works

When someone visits a page on your site, they’ve shown a certain amount of interest in what that page has to offer.

Business owners that have retargeting pixels set in place so that a cookie is dropped on the visitor’s computer can have display ads show up on every webpage that they visit after they leave your site as long as that page allows advertising in the business owner is using a retargeting service that covers multiple platforms. (Facebook and Google retargeting campaigns only address sites within their networks.)

If your competitor allows advertising on their site, your retargeting campaign could place your ad on their website which could bring the visitor that left your side to do additional research back to you.

You may have had the best offer to begin with but they might’ve been in the research phase of the buying process but weren’t ready to make a purchase at that moment.

If you didn’t have a retargeting campaign running, you may have lost that customer.

These type of advertising campaigns work because people visit many different websites while researching a product or service before they make a buying decision and the business that’s top of mind when a buying decision is made is usually the one that gets the sale.

Why You Should Use Retargeting

Only a small percentage of people that visit any page on your website will take the action that you want them to take on their first visit.

Many people need to see an offer 5 to 10 times before they take action.

Without a retargeting campaign, the chances of them coming back to make a purchase, to join your newsletter or take any other action that you wanted, is very slim.

They may want to buy from you or do the action that you initially wanted them to but they may have visited so many sites since they left yours that they can’t find their way back.

When you have a retargeting pixel placed on your website and you have a campaign running, you have the ability to show one or more types of display ads on any website that they visit that accepts advertising until they delete the cookies or you stop your retargeting campaign.

The average user will often go at least 90 days before their computer slows down enough that they delete temporary Internet files and cookies from their computer.

With the proper retargeting campaign you could be showing one of the following types of ads to these people:

  • a reputation ad
  • a branding ad
  • a special offer ad

The cost of this type of advertising is MUCH less than pay per click advertising and the ads are being shown to people that have already visited your website so they have a certain level of interest in your product or service.

Click here to claim a free ad you can place on your website and to see the different types of high converting ads that can be created.

You can use retargeting to showcase your great reputation, to show them a special offer and most importantly you will be keeping your name in front of them so when they are ready to buy your site will be top of mind and easy to find.

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Why Retargeting Works And Why You Should Use It

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