How to Get And Keep Loyal Customers – 3 Tips
Getting and keeping loyal customers requires effort but losing them is very easy. Here are three tips on how to attract customers and keep them.
Keep Your Business Hours Up To Date
Your business hours should be shown on your website and on as many local directories and social media sites as possible.
It’s very important that you keep these hours consistent and current across all of your virtual storefronts because failure to do so could lose you a customer and get you a bad online review.
Even if you don’t realize it, your business hours may be shown on many local directories that you don’t even know exist. (A lot of the less important directories get their data from better-known directories or one of a half-dozen databases.)
You might not know or care about these smaller online directories but some potential customers may be using them and if they contain the wrong information your business may have lost a potential customer and gained a negative review at the same time.
Keep Your Name, Address And Phone Number Up To Date
If you change your business name, phone number or address, you may end up with a new directory listing which means that your business could have multiple listings and at least one of these listings would have incomplete or inaccurate information which would confuse potential customers which could cost you business.
Either option is bad but multiple listings could also hurt your rankings in the search engines.
You never want to confuse potential customers or search engines because your bottom line will suffer.
Please don’t forget that the online listings that exist in local directories are the new Yellow Pages so I cannot stress enough how important it is to keep your information accurate on each and every one of these listings.
Encourage Your Customers To Leave feedback Online Their Experience With Your Business
On average, people read 6 to 10 reviews before they decide that they can trust a company.
Almost all of the online directories that have listings for your business allow customers to leave reviews about their experience with your business.
If a prospective customer visits an online listing and does not see the reviews that they are looking for to judge whether or not they can trust you as a company, they usually only have to look elsewhere on the same page to find a competitor that has the number of reviews that they are seeking.
The reality is that you need to have a system in place that allows you to keep your online listings current and to monitor these listings to see if any customer reviews have been posted so that you can respond to them regardless of whether they are positive or negative.
You also need to have systems in place that encourage your customers to leave you feedback and a way to market your positive reviews to your various social media profiles to help attract new customers.
The Alternative To Building Trust
If you fail in any one of the above areas, you risk looking like you run a sloppy business that doesn’t provide good customer care or service.
Your online listings and reputation are ways you can passively attract or alienate potential customers. The choice is yours.
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