Should I Spend Money on SEO or SEM?


Google is the starting point of about two thirds of all customers & you need SEO or SEM to be found by them on Google. See what else you need below.

seo part of the marketing puzzleYour online reputation is prominently displayed by Google, other search engines and online directories and that is something that makes each business unique.

The more your reputation stands out as better than your competitors the easier it will be for potential customers to choose you over them as the most trusted provider to the problem that they are trying to solve.

The article below can be found on Manta.

Free search engine optimization and paid search marketing could both be right for your small business, depending on your needs.

Search engine optimization (SEO) and search engine marketing (SEM) are two different ways of reaching the same goal: To get more customers from online searches.

If you target the right keywords—words and phrases customers use to find information, products and services on Google—you can reach customers at the very moment their intent is highest. They’re looking for what you have to offer, and they may even be ready to buy.

What’s the difference between SEO and SEM? One is organic and one is paid. With SEO, you spend time building up your website to appeal to Google with the hope of naturally ranking higher in free search results. With SEM, you pay to have your company’s ad listed at the top of the Google search results page.

If you’re wondering which one to invest in, here’s what you need to know: SEO costs less over time, but it can take up to a year or longer to optimize your website. SEM takes effect immediately, but as soon as you stop paying for ad placement, you will stop getting results.

So, it all depends on what your needs are, how much you have to spend, and how long you’re will to wait to see results.

Many experts believe SEO is a better investment, because it keeps paying off even after you stop spending money. However, some businesses don’t want to wait and look to paid search for a quick, positive ROI. Some businesses even use them together: You can invest in SEM in the short term while you wait to see organic results through SEO.

The article above can be read on Manta.

SEO is a must for local businesses because that is what will give you the best chance of making it into the local listings, if they exist for your niche, and they get the majority of the phone calls.

You should only spend money on SEO or SEM once you have a good online reputation because that reputation is the conversion factor that will help increase your ROI on any other marketing that’s done.

Visit now to see what, if any, action you need to take to start improving your online reputation and share this with your friends and colleagues then leave your thoughts below.

Should I Spend Money on SEO or SEM?
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