3 Ways To Stretch Your Online Paid Advertising Budget
Paid advertising can be an effective way to generate clicks, calls, sales and traffic if you have the right strategy or it can be a big waste of money. See why.
Pay per click (PPC) advertising can be useful on Google, Bing or Facebook if you have the right strategy, the right goals and the right budget as long as all of that is used on the right target market.
Here are three tips to help you get started on the right foot:
1. Know Your Budget
You have to know how much you’re willing to spend before you start a PPC campaign or your entire advertising budget could be used up before you determine the ROI. If you start with a relatively small daily spend on the right platform, you may be able to get a handle on your ROI so you can decide whether or not to ramp up the ad, modify it or kill it.
2. Know Your Desired Results
Knowing what you want to accomplish will help you choose the paid advertising platform and method that works best for each goal.
If you goal is to increase sales, a retargeting campaign that shows a special offer to the 96% of people that looked at the product or service on your website but didn’t make a purchase or call for more information.
A retargeting campaign is also good for showcasing your reputation or to build your brand.
Traditional PPC is good when your company name is the keyword being targeted. This ensures that your customers will easily be able to find you when they search for your name. (Competitors will occasionally use the company names of their biggest competitor in their pay per click advertising.)
Retargeting campaigns are best run through businesses that specialize in retargeting because they can place your ads across multiple platforms. Google, Facebook and Bing each sell retargeting but their platforms only reach a percentage of the entire audience.
You MUST have some type of analytics on each page that is being used in paid advertising or you won’t have any way to accurately gauge the results of the campaign or campaigns that you have running.
3. Know Your Customers
One of the most common mistakes that I’ve seen most often made by local businesses is the failure to properly target their paid advertising. The more you know about your customer the easier it will be for you to know the age, the gender, the location, the wants or desires in the time they are most likely to be online to see your ad.
Retargeting campaigns are usually the easiest to implement because the target market is people that have already visited a specific page or pages on your website.
Go here to get a free ad that you can place on your website to help you get started on your next retargeting campaign.
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