Millions of people make New Year’s resolutions each and every year but most fail in a few months. You can do something similar with your business but succeed.

Personal Resolutions

Personal New Year’s resolutions vary widely but a few of the most common are:

  • I want to lose weight.
  • I will exercise more.
  • I want to make more money.
  • I will make my relationship better.
The problem with each of the above is that there is no set goal and no action plan on how to achieve weight loss, fitness, increased earnings or a better relationship. If they were phrased like:


  • I will lose 10 pounds in the next 30 days and 50 pounds this year.
  • I will take a 30 minute walk 3 times a week and lift weights for 30 minutes a session 3 times a week this year.
  • I will make an extra $300 a month from —- 60 days after starting. The — is the specific way intended to generate the extra cash.
  • I will do x for my spouse, mate or potential partner each week to let them know they’re special to me. The x is EXACTLY what you intend to do so you can measure your results.

The difference between the first list and the second is the ability to define the goal and set an action plan so success can be achieved.
Business Resolutions

Your business is a little different and the way you approach the New Year requires a different approach too. Here are a few suggestions:

  • Look at the books for the year as a whole to get a clear picture of your current status.
  • Look at each month to determine WHY the sales went up or down for that month.
  • Note which products or services sold best, when and why.
  • Review what you learned from trade shows, seminars, courses and other sources to see what fits with your business.
  • Review your advertising to see what needs updated, what new methods you can test and what you can do to increase conversion rates and generate new business.

Once you’ve gathered the above information, you can use it to modify your goals, daily plan of action and maybe even rewrite your business plan. These documents aren’t, or shouldn’t be, static pieces. Each one is a tool to use, revise and improve upon as your situation and business changes.

A Business New Year’s Resolution

Leave a Reply

Your email address will not be published. Required fields are marked *