The platform you use to create your website will either help you gain traffic with minimal effort OR you’ll spend more marketing time to get similar results.

Many people know very little, if anything, about HTML or CSS and have no desire to learn about them BUT they know they need a website and traffic to that website to get the visitor to see what they have to offer.

If you don’t know HTML or CSS and don’t want to take the time to learn them plus PHP, you might find the rest of the article useful.

Static Websites

Static web pages can be written in HTML, PHP, CSS, Flash, Javascript or a combination of all of these. These pages are often a pain to keep search engine optimized for free passive traffic that’s highly targeted.

Every time you add a new page to your website, you need to edit multiple pages to keep your internal linking structure and navigation menu current.

There is an easier way that gives you more options with MUCH less work.

Content Management Systems (CMS)

A good CMS beats a static website in almost every category because:

  • There are multiple templates available for little or no cost.
  • You don’t need to know HTML, CSS, PHP or Javascript to start using a CMS to put up a professional looking website.
  • Navigation Menus automatically update with some CMSs and are easily updated in others.
  • Some CMSs have plugins that will automatically add internal links between related articles and pages.
  • Some CMSs let you easily create meta tags, descriptions and titles for each new page or post.
  • Most CMSs have an RSS Feed function built into the script.
  • Most CMSs have the comment function built into the script.
  • And much more.

WordPress is one of the most popular and flexible content management scripts that’s available and it started out as a simple blogging platform. There are thousands of plugins you can use to modify the functionality, user experience, search engine friendliness and traffic generation ability with minimal effort.

People like websites that are easy to navigate, have fresh content, look professional and give them what they want. Search engines like it when a site has all of those things plus a sitemap that the search spiders can easily find. WordPress is the easiest platform for beginners to use to create their web presence and professionals love it because it is easily modified to be made even more powerful.

If you want highly targeted traffic with minimal extra effort, install WordPress with the right plugins and add high quality content that focuses on one topic per post on both users and the search engines will love your site.

How To Grab More Traffic With Minimal Effort

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