Local Search Engine Optimization (SEO)
Search engine optimization (SEO) for local business is becoming more important because the quality of your website and where it ranks are ranking factors that Google uses to determine where to place every page of your site in the search results. The ultimate goal is to get your local business listed in the first position of the 3 pack for your niche. To see what that looks like, look at the image below:
Local search engine optimization (SEO) is done for local businesses instead of being done for a global market.
Social signals and having a mobile friendly website are now important if not vital to ranking well.
Your business’s online reputation is the ultimate social signal and a top position in Google’s Local listings when coupled with a 5 star reputation is the fastest way to get in front of your target market as a local business market leader.
The 3 positions in the Google 3 pack get the majority of the clicks on the first page of results, especially on mobile devices. Of the three listings in the 3 pack, the local business with the best, most current and most online reviews usually gets the largest number of clicks. Any of the 3 businesses listed in the local pack quite often get more customers than the one listed in the first organic position. (The first organic position is usually shown below the three pack.)