Videos Are A Business Asset
Video Marketing Helps Showcase Each Video Asset
Video marketing can help build your business when done correctly.
Approximately 60% of your potential customers are currently using their mobile devices to search for businesses like yours and a large percentage of these people are using either Google or YouTube to do their searches.
Since most of your customers are slowly but surely getting most of their information through videos and YouTube is the second most used search engine, can you afford not to build a presence on YouTube for your business?
(It’s estimated that 80% of ALL online content will be consumed by video by 2020.)
Video marketing is a type of content marketing which should be included in your overall marketing strategy. There are several reasons you should be using video and some of them are:
- Consumers would rather watch a video than read text to get information.
- Many consumers can remember what they saw in a video 30 days after watching it while they have forgotten the text they read within a couple of days.
- It’s easier to fire up a Webcam and record a 2 or 3 minute video than it is to write a 300 to 500 word article.
- Videos are easily shared on video sharing sites such as YouTube and Vimeo in addition to your social media sites.
There are 4 different types of business videos that are commonly used, and they are:
- Authority Videos
- Brand Videos
- Reputation Videos
- Offer Videos
This Type of Video can be done by giving tips or by doing a how-to video that shows potential customers how to do something. How to videos showcase your expertise on the subject in this helps build being know, like and trust factor.
Videos that get useful tips such as what to look for in a dentist, chiropractor, mechanic etc. help showcase your authority because you are freely giving information that has value to consumers.
Authority videos like the one shown below are usually only used by businesses that want to become the dominant player in their market.
If you want to become a market leader in your community, contact us so we can help you showcase your expertise with this type of video.
These videos have a single goal which is to keep your company’s brand top of mind for the consumer. Not everyone that visits your website is ready to buy the product or service that you are offering.
Some visitors are in the research phase, some are in the comparison phase and some are ready to buy.
Brand videos may or may not get clicks but they will keep your name in front of the potential consumer so when they are ready to buy they’re more likely to go to Google and search for your business name over one of your competitors that they visited while they were doing research and comparisons.
Reputation videos are designed to showcase your company’s good online reputation while helping build your authority and brand.
Watch this Hollywood style video review commercial to see a sample of the type and quality of video some of your competitors are using.
Your online reputation helps prospects decide whether they can trust you to solve their problem by buying the product from you instead of from a competitor. These videos are easy to consume in a minute or less so the consumer is getting the instant gratification in addition to seeing comments that were posted online by your customers Contact us if you are ready to showcase your great reputation on YouTube and your social media channels.
An offer video commercial can be anywhere from six seconds in length to under a minute but they are usually 30 to 45 seconds long and it is designed to show potential customers that you are offering some type of discount that offers either a fixed amount or a percentage off the regular price. Check out this example:
The videos we produce for you and the rest of our customers are designed to showcase your expertise, your brand, your reputation or an offer so your business can get more customers by attracting pre-sold prospects.
Click here to get a free $500 offer video commercial while it is still in the beta testing period.